Tweet

Increase Sales by Remembering Your Footprints in the Sands of Business

Written by: Leanne Hoagland-Smith

Article Overview: Many individuals know the poem “Footprints in the Sands.” In business and especially in sales, we leave our own footprints. With the economy expanding from local to global, our footprints in the sands of business can quickly disappear.

Increase Sales by Remembering Your Footprints in the Sands of Business

Many individuals know the poem "Footprints in the Sands." In business and especially in sales, we leave our own footprints. With the economy expanding from local to global, our footprints in the sands of business can quickly disappear.

In the past, connecting with existing clients once a month or once a quarter was satisfactory. The relationship was established and extensive follow-up was truly not necessary.

The world has changed and now reconnecting with clients requires greater frequency. How often you leave your footprints in the sands of business will determine your sales success.

When your footprints remain and are the first seen by your existing customers as well as potential qualified customers, you have the role of trusted advisor. Your clients look to first for help because your presence has already been established. Sales Coaching Tip: In sales speak, this is called relationship selling.

So the question then to ask yourself is how I can keep my footprints in the sands especially with all the flows in the seas of business? To answer this question begins with a thorough understanding of what it means to have a totally aligned marketing action plan with your overall strategic business plan. For without an overall plan of action, your efforts will be quickly washed away along with the resources expended including time, energy, emotions and let us not forget dollars. Bottom line relationship selling will not be successful.

When examining your marketing plan, remember to look to your own talents. Do you have a talent for writing or a creative talent? Your footprints will be remembered when you infuse your talents into your action plan.

Then determine an effective schedule as to when to mail the newsletter, send the Ezine, make a phone call, send a birthday card or connect with them in person. The use of auto responders such as AWeber or Constant Contact can be a great vehicle to keep your footprints in the sand. Additionally, with the expansion of social networks such as LinkedIn or Twitter, you can reach your clients through these types of networks as well. Sales Coaching Tip: Relationship selling works when you have established relationships and keep in contact with your clients and potential customers.

To improve your business results from revenue to customer loyalty, your clients and potential clients (a.k.a. prospects) must see your presence with far greater frequency. When you put together a cohesive and well thought out (strategic) plan of action, your footprints will be remembered and you will increase sales.

Related Articles
  Koch Industries Destroys the Environment and Funds Climate Denial
  Sales Process Should Fit Buying Stage
  The Joy of Labor
  How to Overcome the Human Condition to Forget
  The ABC Method of Memory Jogging

Article Tags: auto responders, birthday card, bottom line, business plan, constant contact, creative talent, economy, emotions, existing customers, ezine, line relationship, marketing plan, nbsp, poem, presence, sales success, talents, time energy



Related Forum Posts
Re: Web Business Podcast is LIVE! :) - Hi David - have you thought of making these into videos? Even if it doesn't have you live on screen? Remembering the Success Secret Keywords would be a lot easier if we could see them.
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional - [quote="ltrahan":31w9r2iz]Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz] I second the request...
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Common Sense Stress Management

Starting a Business with Bad Personal Credit

Unspoken Yet Important Rules for Book Proposals

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.