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Increase Sales by Selling Sustainable Solutions that Deliver Measurable Results instead of Benefits
Written by: Leanne Hoagland-SmithArticle Overview: Are you still selling benefits? Do you want to increase sales? Then consider selling sustainable solutions that deliver measurable sales results.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Increase Sales by Selling Sustainable Solutions that Deliver Measurable Results instead of Benefits
Are you still selling benefits? Do you want to increase sales? Then consider selling sustainable solutions that deliver measurable sales results.
For years, sales gurus focused on selling positive benefits. This was a commendable sales skill approach. However, the market has changed with so many companies having similar positive benefits.
To work with this change, now is the time to start selling measurable results that are directly tied to your sustainable solutions. Sales Coaching Tip: Sustainability is a value-added concept. Lots of people sell solutions, but far fewer sell sustainable ones.
To be able to take this new sales skill approach, you, as the sales professional, must know the results that your products or services deliver. Then, you must be able to directly tie these results back to your potential customers also known as a qualified prospect. Sales Coaching Tip: When you change how you think about things, the actions you take will change as well. Does not potential customer sound a whole lot better than qualified prospect? Would your actions be different by thinking differently?
At this time, all of those testimonials that you have collected now come into play. You do have those accolades from your customers, don't you? Sales Coaching Tip: Part of your sales skills should always include a request from you to your customers to share their experiences specific to your products or services in the form of a written document.
Within my business coaching training practice, I have customers who rave about my solutions from Triage Business Planning to executive coaching. These solutions are sustainable because of what my clients are willing to share. Sales Coaching Tip: Consider putting together a "Brag Book" of all testimonial letters that you either leave in your waiting room and take with you on sales calls. Third party words reinforce your sustainable solutions far better than your own words.
As a sales professional, you should be able to quickly determine return on investment which is a sustainable solution depending upon your target market. Actually, I have several that I can use because I have done the research as to productivity and time management.
If you wish to increase sales, then begin to demonstrate sustainable solutions to your potential customers (qualified prospects). Take the time to refocus your marketing messages and watch your sales explode.
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website  Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Assessment Leadership Audit For Business |
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Re: Website Name Help
- Its good that you have come up with the idea of setting up a website for your business. Now As it is into Business Solutions, I would recommend that you also include this into the name of the website. This will help you getting better results as far as SEO is concerned. You can start building a brand with this name. As you have already got the name booked, you can try changing it to something on the lines of Business Solutions as in azimabusiness or azimabusinesssolutions. Its a long name but still is good from the SEO point.
Help me name my moms business
- I think Infinity Cleaning Services sounds better than Elite Cleaning Solutions... Why the Solutions? What is there to be solved? You simply get a rag with some Windex on it and wipe away.... plug the vacuum and Vac Away, get a mop and mop away.
Stick to Infinity Cleaning Services... ICS sounds cool...
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Re: eBlogging 101: Getting Your Internet Business To Stand Out F
- Hi Tyrone,
Good to see you back on the forum.
I had not heard of the "UPOD" acronym before (Under Promise, Over Deliver). That is a very good guideline. Don't use "promises" as personal challenges to do better - just in case unanticipated events prevent you from fulfilling the promises you make.
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