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Increase Sales by Telling a Compelling Story
| Guest post by: Leanne Hoagland-Smith |
Article Overview: Do you have a compelling story to share within your target market? Learn how to create one and the value that such a story brings.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Increase Sales by Telling a Compelling Story
Many businesses have stories to share, yet they rely on the words of some copy or marketing expert. Stories are great marketing and selling strategies because everyone wants to hear a compelling story.
For example, a new business coaching training client is in food manufacturing industry. This business is over 60 years old and has experienced 3 moves from Chicago, IL to Gary, IN to Michigan City, IN. The business was started during World War II and its products went into K-Rations. In fact, there is a letter hanging on the office wall from a general thanking the business for their service during WWII.
Initially this business had more than 25 employees. When new owners bought the business from the founding owners, a strategic decision was to relocate and reduce the number of employees. Now with the third set of owners, the strategic direction is focused on expansion of both facilities and employees.
This business has a compelling story that transcends several generations. By showing the longevity of the products and how the business has successfully transitioned through three different owners, potential customers have now received additional information that can add value while building trust and achieving the goal to increase sales.
So what is your compelling story to increase sales? How can you weave the details of your business to your products or services into a message that will want your potential customers asking for more?
To begin this process, write down the history of your business. Why did you start it? What has happened in the ensuing years?
Then explore how your products or services add value to your clients. List the specific results that your products or services deliver.
Once you have completed these writing tasks begin to construct a story. For example, you may start your story with something like this:
“Recognizing that my clients deserved better quality, customer service and a quick turnaround time, I founded my company to meet those critical needs as well as to create authentic relationships with both internal and external customers.”
Sales Coaching Tip: Telling a compelling story is a sales skill.
Remember, each compelling story will be unique because each business owner is different even if the reasons for starting the business are similar. The goal of this story is two fold. Number one goal is to create a buzz about your company. Second goal is to have people coming up to you to hear more about your special story so that you realize your goal to increase sales.
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Article Tags: building trust, business coaching, coaching training, cri, food manufacturing, generations, great marketing, k rations, longevity, manufacturing industry, michigan city, new business, quality customer service, quick turnaround time, selling strategies, world war ii, wwii
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Assessment Leadership Audit For Business |
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