Many businesses have stories to share, yet they rely on the words of some copy or marketing expert. Stories are great marketing and selling strategies because everyone wants to hear a compelling story.
For example, a new business coaching training client is in food manufacturing industry. This business is over 60 years old and has experienced 3 moves from Chicago, IL to Gary, IN to Michigan City, IN. The business was started during World War II and its products went into K-Rations. In fact, there is a letter hanging on the office wall from a general thanking the business for their service during WWII.
Initially this business had more than 25 employees. When new owners bought the business from the founding owners, a strategic decision was to relocate and reduce the number of employees. Now with the third set of owners, the strategic direction is focused on expansion of both facilities and employees.
This business has a compelling story that transcends several generations. By showing the longevity of the products and how the business has successfully transitioned through three different owners, potential customers have now received additional information that can add value while building trust and achieving the goal to increase sales.
So what is your compelling story to increase sales? How can you weave the details of your business to your products or services into a message that will want your potential customers asking for more?
To begin this process, write down the history of your business. Why did you start it? What has happened in the ensuing years?
Then explore how your products or services add value to your clients. List the specific results that your products or services deliver.
Once you have completed these writing tasks begin to construct a story. For example, you may start your story with something like this:
“Recognizing that my clients deserved better quality, customer service and a quick turnaround time, I founded my company to meet those critical needs as well as to create authentic relationships with both internal and external customers.”
Sales Coaching Tip: Telling a compelling story is a sales skill.
Remember, each compelling story will be unique because each business owner is different even if the reasons for starting the business are similar. The goal of this story is two fold. Number one goal is to create a buzz about your company. Second goal is to have people coming up to you to hear more about your special story so that you realize your goal to increase sales.
Increase Sales by Telling a Compelling Story - To learn more about this author, visit Leanne Hoagland-Smith's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Increase Sales by Telling a Compelling Story
|
| |
Do you have a compelling story to share within your target market? Learn how to create one and the value that such a story brings.
|
|
Telling an Authentic Story About Your Brand
|
| |
Story telling can be a powerful marketing tool for your small business. Communicating stories about your company history, people, culture, services, etc helps customers identify with your brand.
Seth Godin, a pop...
|
|
How To Tell Your Marketing Story
|
| |
We are wired to tell, read, and listen to stories. A great story gets you to feel as if you were in the story: you senses are engaged, your curiosity is piqued, and your adrenalin is flowing.
|
|
Story-Telling is Brand-Building
|
| |
Much like how referrals are one of the strongest forms of marketing opportunity, story-telling is one of the strongest forms of brand-building.
|
|
How to Write a Pre Approach Sales Letter that Delivers More Conversions
|
| |
With email marketing campaigns to Internet landing pages now comprising a significant amount of the marketing budgets, some people have abandon the traditional, word processed pre-approach sales letter. Yet, takin...
|
 |
Related Businesses - Evan Elite Authors |
|
Dr. John Oda
John Oda Ph.D NLP is a business peak performance expert, an author, and speaker frequently called upon to provide corporate training, workshops and seminars for many companies in the United States. He is an expert in coaching sales and business professionals in overcoming the behaviors and obstacles that may impede their sales results and affect their bottom line. Since 1995, John has created a speaking bureau such topics, which include: time management, sales training, human diversity, leadership programs and etc. He provides companies with a strategic plan to increase their bottom line by over 25 percent yearly. - Visit Dr. John Oda's Website |
|
Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|
George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance.
Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson.
His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more.
George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|
Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development.
Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit.
He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine.
He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball.
He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|
Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations,
networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business
ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
