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Increase Sales to Your Business By Consistent Excellent Customer Service

Increase Sales to Your Business By Consistent Excellent Customer Service
Free Download - Why Most Coaches Are The Gray Suits in the Sea of Sameness By Leanne Hoagland-Smith
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Have you ever frequented one business establish because you received incredibly good customer service and then left that business when the customer service was no longer incredibly good? What business management continues to fail to understand is that you left not because of poor products or services, but because of inconsistent customer service!

Inconsistency in performance is probably the greatest reason why businesses suffer sagging sales. When performance is inconsistent, even the most loyal customers will seek to spend their dollars elsewhere.

In the spring of 2006, I experienced incredible service at a local gas station. The employee realized that her job was dependent upon satisfied and delighted loyal customers. She went the extra mile to cultivate customer loyalty. If the gasoline pumps failed to deliver printed receipts, she gave the customer a sincere "I am sorry for that inconvenience and please have a free coffer on us." If the beverage machine was not functioning correctly, she again provided a free beverage coupon.

Nine months later, I have been consistently experiencing just the opposite at the same gas station. When receipts do not print, I walk in expecting a friendly and sincere "I am sorry for your inconvenience." What I receive is a fast and insincere "Sorry" with no explanation or concern. And I have not seen a free drink or coffee coupon.

When customer service is consistently good or consistently bad, certain expectations are set within the customer’s belief system. These expectations will drive certain attitudes that are demonstrated through behaviors. For the business owner this means either repeat business or lost business to the competition just across the street or down the road.

If any business wishes to increase sales, then consistent customer service through the improved performance of all employees is the simplest way. Forget the specials, the lost lead items, but have excellent customer service that delights and is consistent yesterday, today and tomorrow.





Increase Sales to Your Business By Consistent Excellent Customer Service - To learn more about this author, visit Leanne Hoagland-Smith's Website.

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David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

Leanne Hoagland-Smith
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David Barr
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 About The Author


Leanne Hoagland-Smith
(Visit Leanne's Website)
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601.


Leanne Hoagland-Smith is a Platinum author on EvanCarmichael.com
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