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Intuition – The Gut Brain for Business Success

Written by: Leanne Hoagland-Smith

Article Overview: Are you missing opportunities to increase sales and your business success? By the way, how is your intuition?

Intuition – The Gut Brain for Business Success

A wise and dear mentor once said to me “Given enough information your intuitive sense will be validated.” Intuition, some sugges,t comes from our gut brain as described by Dr. Cooper in his book "Get Out Of Your Own Way" or by others as an unknown sense that has always been with us.

Whatever the source, intuition is the gut brain for business. For example, have you ever met a potential client and felt immediately that this was a good fit or conversely met a prospect and couldn’t get away from him or her fast enough. Why did you have those strong feelings? And more importantly, why did you listen to them?

What happened when you failed to listen to your intuitive sense? Did you experience an internal “I told you so!”? Maybe, after ignoring your “gut brain” because you were afraid of being judgmental, you took a chance and the end result confirmed your intuition. No where is this sense, intuition, more needed than in today’s business environment.

With the beginning of a New Year and the desire for greater business success, now is the time to take a few moments and record all those intuitive hits and misses. As you reflect, you should begin to measure the impact of going with your gut brain or ignoring this invaluable capacity for building your business.

Why should you listen to your intuitive sense beyond your own hits and misses? Given that the Small Business Administration (SBA) in 2004 identified the launch of 580,900 new employer businesses and the closing of 576,200 suggests that for small business failure rate is equal to the small business opening rate. As a business coach, I am sure that the are many reason for small business failure, but I believe that in many cases, these entrepreneurial innovators failed to ignite intuition and leveraged the power of intuition in their businesses.

The intuitive capacity grows with our own experiences hence why information is necessary to validate this sense. When we are young, so is our intuitive sense. As we grow older and gain additional experiences, our gut brain has the ability to make more connections and deliver us this “feeling.”

In business, we must not ignore these feelings. When we use these feelings in conjunction with a solid decision making process, we can work smarter and not harder as we strive towards achieving our desired results. Our intuition helps us to prevent miss steps provided we are willing to hear the messages from this “gut brain.”

So as another year begins, maybe it is time to truly start listening to your intuition and use this unrecognized sense to make the New Year even more successful for our business and personal lives.

Related Articles
  The Voice of Action
  How to Read Customers
  Cultivating Intuition
  Your Intuition is Speaking. Are You Listening?
  Need to be more creative? Give yourself a “Whack on The Side of the Head”

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