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Is Your Technology Solutions Destroying Customer Loyalty?
| Guest post by: Leanne Hoagland-Smith |
Article Overview: Customer expectations are part of the customer loyalty formula. With technology increasing at what sometimes appears to be warp speed, this is also increasing the sales expectations of those very same technology conditioned consumers.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Is Your Technology Solutions Destroying Customer Loyalty?
Customer expectations are part of the customer loyalty formula. With technology increasing at what sometimes appears to be warp speed, this is also increasing the sales expectations of those very same technology conditioned consumers.
A survey of over 3000 mobile customers just released at the Oracle Open Wide World Conference revealed no customer loyalty because 77% would switch providers. The survey also revealed that 82% are happy with the current mobile providers.
What this suggests is that consumers in this target market segment are looking for that next generation mobile device based upon their sales expectations specific to their needs. As more and more people embrace this new "App" or that one, their mobile devices need more memory, faster connectivity and easier use.
Since most businesses are not into manufacturing or selling electronic phones or mini WIFi computers, then some might say this research is not relevant to me or my business as I work toward my goal to increase sales. Yet, the question to be answered is:
What are the customer expectations specific to your products and services?
People can be fickle due to how they have constructed their own valuing systems as noted in the book, Why Choose This Book. What I expect based upon my value system may be entirely different that you may expect. When my sales expectations are not meet, this will directly affect how I determine the value of any future purchases.
The challenge for any forward thinking leader be he or she a small business owner to C Suite executive who wishes to increase sales is to answer this question honestly. To be able to do this may require connecting with your past, current and potential customers.
Then the next step is to make any course corrections to the strategic plan based upon this new information. By engaging in this proactive business behaviors, you will be better able to build customer loyalty therefore increase sales because you understand the expectations of your customers and will Be the Red jacket in the sea of gray suits.
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Leadership Assessment Leadership Audit For Business Business Building Check List |
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- Its good that you have come up with the idea of setting up a website for your business. Now As it is into Business Solutions, I would recommend that you also include this into the name of the website. This will help you getting better results as far as SEO is concerned. You can start building a brand with this name. As you have already got the name booked, you can try changing it to something on the lines of Business Solutions as in azimabusiness or azimabusinesssolutions. Its a long name but still is good from the SEO point.
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- I think Infinity Cleaning Services sounds better than Elite Cleaning Solutions... Why the Solutions? What is there to be solved? You simply get a rag with some Windex on it and wipe away.... plug the vacuum and Vac Away, get a mop and mop away.
Stick to Infinity Cleaning Services... ICS sounds cool...
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Products/Services/Applications in areas like POS & Billing, Sales & Distribution, Production Planning, Material Management, Inventory Control, Plant Maintenance, Purchasing, Accounting and Logistics. Dynamic Web Programming with Database Driven Content Management Systems, Online Stores for E-Commerce, B2B Solutions, Community Portals, Website Redesign and Development, Custom ERP with Enterprise Wide Functional Modules such as Marketing, CRM, Accounting, Inventory Control, Sales & Distribution, Production Planning, Purchase & Stores, Logistics and Supply Chain.
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- Hi David,
To add to your thread, I'd like to recommend Jonathan Tisch's "Chocolates On The Pillow Aren't Enough: Reinventing The Customer Experience".
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