Keep Your Word, Be Reliable, if You Want to Achieve the Goal of How to Increase Sales

Guest post by: Leanne Hoagland-Smith
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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

Years ago, my father said to me: A salesman is only as good as his word. Dad had it right and many could learn from these well worn words.

Research from Wellesly Hills Group and Raintoday.com’s report how "Clients Buy" reaffirms my father's convictions. Did you know most buyers want reliability and accessibility?

In plain speak, your customers want you to keep your word. Honor your promise if you said that the product or service would be delivered in 48 hours. If a problem arises, do not wait until the customer calls, call the customer and explain the situation. They want you to be accessible, to answer a question, to help them through a technical issue.

What I have observed in my 30 plus years of sales is that many small business owners to sales professionals fail to keep their word. They "close the sale" (I really believe that is negative self talk) and go on to the next one. Customer service is for that department and not my problem is their belief.

All sales professionals are customer service professionals. They are responsible for making sure that the sale is delivered on time and without any problems. For it is these very same sales folks who initiated the sale and signed the contract. Their customers know them and do not know the customer service department.

Sales Coaching Tip: Customer service is when your clients cannot reach you.

Possibly, this being reliable may help to explain the continued growth of business networking groups such as BNI, Leads, LeTip, etc. Within these groups, small business owners to sales professionals learn about each other and their respective businesses. As a member, you can quickly determine who is reliable and make referrals based upon that knowledge.

What I recommend to my sales coaching clients is to construct their own values statement. This is a statement of non-negotiable behaviors that they will consistently demonstrate in all interactions. For reliability and even accessibility are necessary behaviors in sales.

If you want an answer to how to increase sales, then make sure that you keep your word, honor your promises and be reliable to both all customers (external and internal). Who knows, you may be surprised by the results.

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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

About the Author: Leanne Hoagland-Smith

RSS for Leanne's articles - Visit Leanne's website
Executive consultant, sales coach and speaker, Leanne Hoagland-Smith, partners with innovative and crazy busy leaders who want to dramatically improve their team results. What this looks like differs for each firm and why a free strategy session is offered just by calling 219.759.5601 CDT USA to have a conversation about the results you are seeking. If you prefer you can forward a request to coach@processspecialist.com

Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com

Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results.
Click here to visit Leanne's website.

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Keep Your Word, Be Reliable, if You Want to Achieve the Goal of How to Increase Sales

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