Knowing Your Internet Numbers Is Your Bread and Butter Plus A Whole Lot More
Knowing one’s number is bread and butter for professional salespersons. These figures may include actual sales,
commissions to website data.
In January 2010, Nielsen on its blog released current search statistics for the U.S. What this data revealed at that time 63% of all searches are conducted using Google. Stop for a moment and just think of that in terms of what it means for you or your business. Two out of three potential customers are going to Google as their primary search engine.
Since that data was released. You Tube has garnered position number two as the second most popular search engine. Each day it is estimated that You Tube secures over two billion views.
By knowing these numbers you can work them to your advantage within your marketing action plan by focusing on improving your Google Page Rank, your search engine optimization (SEO) and your overall traffic. Ignoring this data may have you working harder not smarter with your Internet marketing efforts and will have you as the gray suit, looking like everyone else.
There are a plethora of free tools to select from including:
- Google Page Rank Tool Bar
- Alex.com Tool Bar
- Google Keyword Tool
- Search Engine Results Page (SERP)
When you decide to work the numbers, remember slow and steady wins the race. Adopting an organic growth approach instead of the flash in pan scams to build links to spam your message over cyberspace. Search engines do not take spam lightly and will penalize you for a very long time.
By knowing your numbers and then taking a predetermined course of action, you will gain a competitive advantage. Just remember according to some Internet research less than 50% of the businesses out there have a website and many of those are poorly designed and lack good search engine optimization SEO). Very quickly with the knowledge of your Internet numbers you can be as I have come to say, The Red Jacket in a sea of Gray Suits.