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Knowing Your Internet Numbers Is Your Bread and Butter Plus A Whole Lot More

Guest post by: Leanne Hoagland-Smith

Article Overview: Knowing your numbers is critical to increase sales and overall business success. This knowledge today extends to the Internet and how you are found by potential customers.

Knowing Your Internet Numbers Is Your Bread and Butter Plus A Whole Lot More

Knowing one’s number is bread and butter for professional salespersons. These figures may include actual sales, commissions to website data.

In January 2010, Nielsen on its blog released current search statistics for the U.S. What this data revealed at that time 63% of all searches are conducted using Google. Stop for a moment and just think of that in terms of what it means for you or your business. Two out of three potential customers are going to Google as their primary search engine.

Since that data was released. You Tube has garnered position number two as the second most popular search engine. Each day it is estimated that You Tube secures over two billion views.

By knowing these numbers you can work them to your advantage within your marketing action plan by focusing on improving your Google Page Rank, your search engine optimization (SEO) and your overall traffic. Ignoring this data may have you working harder not smarter with your Internet marketing efforts and will have you as the gray suit, looking like everyone else.

There are a plethora of free tools to select from including:

• Google Page Rank Tool Bar
• Alex.com Tool Bar
• Google Keyword Tool
• Search Engine Results Page (SERP)
• Compete.com

With people now first going to the Internet to locate specific products or services or even to check you or your business out, then the more visible you are on Google dramatically elevates your ability to potentially increase sales because you are reaching two out of three people.

When you decide to work the numbers, remember slow and steady wins the race. Adopting an organic growth approach instead of the flash in pan scams to build links to spam your message over cyberspace. Search engines do not take spam lightly and will penalize you for a very long time.

By knowing your numbers and then taking a predetermined course of action, you will gain a competitive advantage. Just remember according to some Internet research less than 50% of the businesses out there have a website and many of those are poorly designed and lack good search engine optimization SEO). Very quickly with the knowledge of your Internet numbers you can be as I have come to say, The Red Jacket in a sea of Gray Suits.

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Article Tags: Increase sales, marketing, marketing action plan, search engine optimization, seo



Related Forum Posts
Re: How do you maximize your time at business/networking events? - Hy Kevin. I think everyone is focused on those persons who can help business to grow but i consider it necessary to constantly meet new people and make new connections. Knowing more people, means more exposure for your business and you never know when you will need their services.
Re: 4 Home Based Opportunities For 2011 - Hi, Thanks, for sharing these value information with us. Internet make easy us to earn money even at home. Internet offers a lot of opportunities to earn money. Internet Marketing is the biggest example of money making.
Affiilate Products - Knowing what you are trying to sell would be helpful. What sort of promotion have you tried -- in detail? I wouldn't jump into a big expensive ad. If the things you are doing isn't working on a smaller scale, they probably won't work on a big high dollar scale either. Why not give us your website address and we can take a look. There is plenty of money to be made in affiliate marketing, but it takes time, it takes trial and error and you have to evaluate what you're doing and make the needed changes to have an effective program. Shri
Re: Who inspired you to start? - Hi Evan, I was inspired by Mr. Bill Gates ever since I was a student learning Computers. But I was motivated for Internet as my Business, when I read his book "The Road Ahead" in 1995. It was in this book that Gates laid out his vision of an interconnected world built around the Internet. Based on the premise that life will be transformed by the convergence of inexpensive computing and inexpensive communications, Gates drew from his experience at the center of the personal computer revolution to give insights on the growth, evolution and impact of technology. I had always looked up to Bill Gates as my idol. When I read this book, it made me more focussed on Microsoft and Internet, The Internet was one of the upcoming things in this time. So I took over to the Internet as my primary business. Regards,
Re: Poll: Which would you live without? TV or Internet? - Hi Evan, I have to admit that I do enjoy TV but mostly for sport or educational programs. However, I can honestly say that since I went on the Internet, it has changed my life forever like it has for everyone around the world. When I say it has changed my life, I don't mean it in a soppy way but just in everyday things like research, booking a holiday, shopping, renewing tax or driving license etc, all of which you can do online and that is before my Internet activities. Therefore I have to say in answer to the question, I would miss the TV but I would miss the Internet much more. regards, Mal.


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