Tweet

No Business Card Simply Means No Business

Written by: Leanne Hoagland-Smith

Article Overview: Have you attended a business networking event or a business conference and attempted to exchange professional business cards with another professional but he or she did not have one? What were your thoughts?

No Business Card Simply Means No Business

Have you attended a business networking event or a business conference and attempted to exchange professional business cards with another professional but he or she did not have one? Were your thoughts similar to any of these:

• This person is not serious about business?
• Why is this person even here?
• You have got to be kidding?

Would you leave your house without your driver’s license, the proper attire, money or your house keys? All of these items are necessary in today’s business environment. So why would you leave without your business cards?

By the way, how is business? Are you seeking to increase sales? If you answered yes, then every time you leave without your business card, you are missing a potential sales opportunity.

Professional business cards are the most essential combined marketing and selling tool of all the tools in your sales box. This small piece of cardstock is the first impression or second impression someone receives about you and your company. Why would you chance any opportunity to present less than a professional image?

One of my colleagues, Jonathan Farrington, revealed in his blog that 90% of all the business cards he had collected within one year were not current. Some cards were missing current contact information while others had crossed out a telephone numbers or email addresses with the new information written in ink.

Since I have your attention about your business card, now is the time to consider any revisions from type of font, contact information to including a call to action. If you leave the backside of your card blank, then you are again missing incredible opportunities. Thinking of leaving one side blank for someone to take notes is 20th century thinking. Yes, the person walking away from you may be making notes about someone or something else and not necessarily you.

To avoid not having enough business cards, then place those sales opportunity chances in your:

• Car
• Briefcase
• Jacket
• Suitcoat
• Wallet
• Purse
• Desk

By having them available on or near you at all times, you will increase sales and avoid having others think that you truly do not want more business.

Related Articles
  Credit Card Processing Accounts
  Pick the Right Keyword Type for Cost-Effective PPC Campaigns
  Use Your Business Card
  A True Business Credit Card
  Cool Customer Clincher

Article Tags: 20th century, backside, business card, business conference, business environment, business networking, cardstock, colleagues, first impression, jonathan, jonathan farrington, li li, networking event, professional business cards, professional image, proper attire, revisions, sales opportunity, second impression, telephone numbers



Related Forum Posts
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Exclusive: Interview with Results - Hi Forum Members, I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles). As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business. This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business. I am looking to interview about 30 businesses across North America over the span of 3 months. At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews. I would like to extend this opportunity to members of the Forum. If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM. Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: HOw to market a B2B consulting company - [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi] B2B = Business to Business - You are marketing to other businesses. B2C = Business to Consumer - You are marketing to consumers.
English teachers learn Japanese as Interns - Yasunori, what about the many students that leave N. America to teach English in Japan. They may want to learn Japanese (maybe Business Japanese is a bit different) and the Japanese Business Culture.
New Study - Women prepare better business plans - I found an article in Business Week and I found this quite interesting. [quote:ka7lg35i]Who Prepares Better Business Plans, Men or Women? A new study based on four years of data from men and women in a training program for microenterprises finds that they come out the same in quality scores. "However, women scored significantly better on the presentation of their plan to judges," conclude the study's authors, Ronald G. Cook, Paul Belliveau, and Christine Lentz of Rider University, in a paper presented at a recent meeting of the Small Business Institute. [/quote:ka7lg35i] What do you guys think?


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Selling On Ebay The Good The Bad And The Ugly

What I Really Want Is...

Web Design in 30 Minutes - Can this be Right?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.