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Overcoming Sales Objections Made Easier



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How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

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Within the buying/selling process, sometimes there are sales objections or reasons why the potential buyer still prefers the “status quo” over the new “status quo” provided by your sales solution. My father many years ago shared with me that all sales objections could be categorized into one of these five buckets:

  1. You
  2. Your company
  3. Your products or services
  4. Your price
  5. Your delivery
This list is intentionally ranked from most important to least important and reaffirms what I have identified as the 3 Sales Buying Rule or Axioms.

  1. People buy from people they know and trust.
  2. People buy first on emotion and then justify their decision with logic.
  3. People buy on value that is unique to them.


So take a few minutes and begin to list all the sales objections you have ever heard. Then determine how you can keep these from happening as you walk through the sales process. By putting a lid on the sales objections buckets before the sales objections actually surfaces will help you not only build the relationship, but increase sales as well.


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Home > Business-Coach > Leanne Hoagland-Smith > Overcoming Sales Objections Made Easier >

Free PDF Download
How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith

Name: Email:

About the Author: Leanne Hoagland-Smith

RSS for Leanne's articles - Visit Leanne's website
Executive consultant, sales coach and speaker, Leanne Hoagland-Smith, partners with innovative and crazy busy leaders who want to dramatically improve their team results. What this looks like differs for each firm and why a free strategy session is offered just by calling 219.759.5601 CDT USA to have a conversation about the results you are seeking. If you prefer you can forward a request to coach@processspecialist.com

Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com

Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip:  Change your thoughts; improve your results.
Click here to visit Leanne's website.
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