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Partner Attitudes and Knowledge For Business and Sales Success

Guest post by: Leanne Hoagland-Smith

Article Overview: If performance failure be it the lack of business or sales success, is an issue and honestly it is an issue for every business, then maybe you are not asking the right questions to implement sustainable change.

Partner Attitudes and Knowledge For Business and Sales Success

Do you as a small business owner ever ask yourself "Why your sales are not as successful as you desire?" or "Why your employees (provided that you have employees) are not delivering the results that you require?"

If performance failure is an issue and honestly it is an issue for every business, then maybe you are not asking the right questions to implement sustainable change.

When looking at performance failure, the often unasked question is the performance failure a result of not knowing something or not wanting to do something? From my 25 plus years of professional experience and over 40 years of personal experiences, I can honestly attest is that the belief or attitude to do something or not do something always exceeds the knowing or not knowing.

If the key to performance improvement must include the beliefs and attitudes, then how are you building those beliefs for yourself, your employees as well as your shareholders? This question now forces you to consider non-traditional solutions focusing first on the "Why" and then on the "How."

Implementing the buy-in is not easy and is one of the greatest challenges. However, there is help by understanding and integrating Krathwohl's taxonomy for the Affective Learning Domain.

First, individuals need to listen before they can respond. Then individuals need an opportunity to value or explain their views. From this experience, individuals can begin to organize and prioritize the information. After this processing of information, internalization of values happens when new information is now matched up to old beliefs to either strengthen existing beliefs or to build new beliefs and attitudes.

Changing beliefs and attitudes is fairly simple, but not necessarily easy. Yet, through conscious effort, business owners can secure incredible results including how to increase sales provided they are willing to take the risk.

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Article Tags: asking the right questions, attitudes, performance failure, sales success, sustainable change



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