Small Business Help: What Makes You Different or What Is Your Unique Selling Proposition?
Small Business Help: What Makes You Different or What Is Your Unique Selling Proposition?
I immediately knew what my response would be when we meet – I double results through a proven quarter of a century process that builds sustainable change within the K.A.S.H. Box. Since many coaches focus on intangible outcomes, I have learned that by bringing the results out first is one of the three differences that makes me unique. The second is that I use a process that has a proven 25 year history. With coaching a relatively new field, many coaches can’t make that claim. Finally, my third difference is the use of building sustainable change through the concept of the K.A.S.H. Box.
For many small business owners or entrepreneurs being able to answer this question – What Makes You Different? or What Is Your Unique Selling Proposition? – quickly, succinctly and with assured confidence is a significant challenge. In working with my executive coaching clients (many of whom are small business owners seeking small business help) having them identify what makes them the red jacket in a sea of gray suits is one of my first coaching actions.
The central reason most small business owners or entrepreneurs cannot provide their USP is because they have never formulated a strategic plan – who does what by when. The strategies created within the strategic plan are based upon a thorough assessment of the market place. Through this research, the executive analyzes what make him or her different from the competition.
With this new found knowledge, crafting the 30 second infomercial or the 60 second elevator speech is much easier and far more accurate. With continued practice and reflection, these 2 marketing tools become even more honed and can cut a path through that sea of gray suits allowing your potential clients to easily see you in your red jacket.
If you are having difficulty answering this question, - What is Your USP? – possibly your first action is to begin with your strategic plan, check your data, update your market research, review your marketing plan and align your USP to your strategic plan. If you don’t have a strategic plan – who does what by when – then maybe your next action is to write a plan. Remember – if you don't have a written plan, then you are on someone else's plan. This inaction has placed the future of your business out of your control and probably in the control of your competitors.
Small Business Help What Makes You Different or What Is Your Unique Selling Proposition - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Recently, I met a possible center of influence or significant referral resource at a networking event. We scheduled a meeting to get to know each other better. She specifically wanted to know what made me different from all the other small business or executive coaches within the Chicago market place.
I immediately knew what my response would be when we meet – I double results through a proven quarter of a century process that builds sustainable change within the K.A.S.H. Box. Since many coaches focus on intangible outcomes, I have learned that by bringing the results out first is one of the three differences that makes me unique. The second is that I use a process that has a proven 25 year history. With coaching a relatively new field, many coaches can’t make that claim. Finally, my third difference is the use of building sustainable change through the concept of the K.A.S.H. Box.
For many small business owners or entrepreneurs being able to answer this question – What Makes You Different? or What Is Your Unique Selling Proposition? – quickly, succinctly and with assured confidence is a significant challenge. In working with my executive coaching clients (many of whom are small business owners seeking small business help) having them identify what makes them the red jacket in a sea of gray suits is one of my first coaching actions.
The central reason most small business owners or entrepreneurs cannot provide their USP is because they have never formulated a strategic plan – who does what by when. The strategies created within the strategic plan are based upon a thorough assessment of the market place. Through this research, the executive analyzes what make him or her different from the competition.
With this new found knowledge, crafting the 30 second infomercial or the 60 second elevator speech is much easier and far more accurate. With continued practice and reflection, these 2 marketing tools become even more honed and can cut a path through that sea of gray suits allowing your potential clients to easily see you in your red jacket.
If you are having difficulty answering this question, - What is Your USP? – possibly your first action is to begin with your strategic plan, check your data, update your market research, review your marketing plan and align your USP to your strategic plan. If you don’t have a strategic plan – who does what by when – then maybe your next action is to write a plan. Remember – if you don't have a written plan, then you are on someone else's plan. This inaction has placed the future of your business out of your control and probably in the control of your competitors.
Small Business Help What Makes You Different or What Is Your Unique Selling Proposition - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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