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Small Business Help: What Makes You Different or What Is Your Unique Selling Proposition?



Small Business Help: What Makes You Different or What Is Your Unique Selling Proposition?
   

Recently, I met a possible center of influence or significant referral resource at a networking event. We scheduled a meeting to get to know each other better. She specifically wanted to know what made me different from all the other small business or executive coaches within the Chicago market place.

I immediately knew what my response would be when we meet – I double results through a proven quarter of a century process that builds sustainable change within the K.A.S.H. Box. Since many coaches focus on intangible outcomes, I have learned that by bringing the results out first is one of the three differences that makes me unique. The second is that I use a process that has a proven 25 year history. With coaching a relatively new field, many coaches can’t make that claim. Finally, my third difference is the use of building sustainable change through the concept of the K.A.S.H. Box.

For many small business owners or entrepreneurs being able to answer this question – What Makes You Different? or What Is Your Unique Selling Proposition? – quickly, succinctly and with assured confidence is a significant challenge. In working with my executive coaching clients (many of whom are small business owners seeking small business help) having them identify what makes them the red jacket in a sea of gray suits is one of my first coaching actions.

The central reason most small business owners or entrepreneurs cannot provide their USP is because they have never formulated a strategic plan – who does what by when. The strategies created within the strategic plan are based upon a thorough assessment of the market place. Through this research, the executive analyzes what make him or her different from the competition.

With this new found knowledge, crafting the 30 second infomercial or the 60 second elevator speech is much easier and far more accurate. With continued practice and reflection, these 2 marketing tools become even more honed and can cut a path through that sea of gray suits allowing your potential clients to easily see you in your red jacket.

If you are having difficulty answering this question, - What is Your USP? – possibly your first action is to begin with your strategic plan, check your data, update your market research, review your marketing plan and align your USP to your strategic plan. If you don’t have a strategic plan – who does what by when – then maybe your next action is to write a plan. Remember – if you don't have a written plan, then you are on someone else's plan. This inaction has placed the future of your business out of your control and probably in the control of your competitors.


Small Business Help: What Makes You Different or What Is Your Unique Selling Proposition? - To learn more about this author, visit Leanne Hoagland-Smith's Website.

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About the Author


Leanne Hoagland-Smith
(Visit Leanne's Website)
Are you where you want to be? Are you facing constant struggles in business or life in general? Would you like to get "Un-Stuck"? As your Chief People Officer, we can work together to create raving fans & quickly multiply your business and personal success. Let’s use your strengths for real change through proven and affordable solutions such as http://www.proce ssspecialist.com/coaching-program-emai.htm Are you seeking loyal customers, great attitudes, increased sales and improved profitability? Then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspec ialist.com/customer-loyalty.htm Give me a call 219.759.5601 and I look forward to hearing from you.
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