Strategic Planning Must Include a Strategic Action Plan Filled with WAY SMART Goals
Strategic Planning Must Include a Strategic Action Plan Filled with WAY SMART Goals
1. There is not a strategic action plan.
2. The SMART goal criteria are lacking.
A strategic action plan is part of the strategic plan. This simple working document contains:
1. Foundational statements of the organization – vision, values and mission
2. Critical goal categories and respective goals for each category
3. Key Performance indicators or what some call a dashboard that are monitored on pre-determined basis
An additional benefit of a strategic action plan is it helps to further build the motivation in strategic planning. When individuals can begin to see immediate results and
Many individuals in business know about the basic criteria for consistent goal achievement:
Smart
Measurable
Achievable
Realistically set hit (stretch)
Target date, time driven
These criteria have been around for many years. However with all the changes in today’s business world, workplace and workforce, the SMART criteria needs to expand to include three additional criterion.
1. All goals should be WRITTEN. By having a strategic action plan that includes all written goals helps to keep focus on the desired end results. Even repetitive goals as making 20 phone calls per day need to be written someplace within the strategic action plan.
2. All goals should be ALIGNED to the strategic plan. This is part of the planning process. Additionally, the goals need to be aligned to each employee’s personal action plan.
3. All goals need to be YOURS. Even though the strategic action plan contains organizational goals, each employee needs to own these goals. The What’s In It for Me (WIIFM) leads to the What’s In It For Us (WIFFU). Today’s workforce is far different than 50 years ago. Assembly line mentality no longer drives today’s workforce. Knowledge workers demand to know that their efforts are important.
WAY SMART goals within the strategic action plan will help in the implementation of the strategic plan. Just give it a try for 30 to 90 days and experience the results.
Strategic Planning Must Include a Strategic Action Plan Filled with WAY SMART Goals - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Strategic planning is all about who does what by when. Even though this is a solid small business strategy to high level business strategy, implementing a strategic plan is a constant and consistent business issue. The reason is usually two-fold:
1. There is not a strategic action plan.
2. The SMART goal criteria are lacking.
A strategic action plan is part of the strategic plan. This simple working document contains:
1. Foundational statements of the organization – vision, values and mission
2. Critical goal categories and respective goals for each category
3. Key Performance indicators or what some call a dashboard that are monitored on pre-determined basis
An additional benefit of a strategic action plan is it helps to further build the motivation in strategic planning. When individuals can begin to see immediate results and
Many individuals in business know about the basic criteria for consistent goal achievement:
Smart
Measurable
Achievable
Realistically set hit (stretch)
Target date, time driven
These criteria have been around for many years. However with all the changes in today’s business world, workplace and workforce, the SMART criteria needs to expand to include three additional criterion.
1. All goals should be WRITTEN. By having a strategic action plan that includes all written goals helps to keep focus on the desired end results. Even repetitive goals as making 20 phone calls per day need to be written someplace within the strategic action plan.
2. All goals should be ALIGNED to the strategic plan. This is part of the planning process. Additionally, the goals need to be aligned to each employee’s personal action plan.
3. All goals need to be YOURS. Even though the strategic action plan contains organizational goals, each employee needs to own these goals. The What’s In It for Me (WIIFM) leads to the What’s In It For Us (WIFFU). Today’s workforce is far different than 50 years ago. Assembly line mentality no longer drives today’s workforce. Knowledge workers demand to know that their efforts are important.
WAY SMART goals within the strategic action plan will help in the implementation of the strategic plan. Just give it a try for 30 to 90 days and experience the results.
Strategic Planning Must Include a Strategic Action Plan Filled with WAY SMART Goals - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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