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Sustainable Sales Success Combines Effective Marketing with Selling
| Guest post by: Leanne Hoagland-Smith |
Article Overview: Marketing and selling are both necessary to increase sales and achieve success. Yet for many this creates increased confusion and keeps the goal from being achieved.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Sustainable Sales Success Combines Effective Marketing with Selling
Marketing and selling are part of the sales process. However, effective (doing the right thing) the small business owners to sales professionals are in executing these two components will determine if they increase sales or do not.
After reading a posting on what makes success in sales by Tammy Kohl, President of Resource Associates Corporation, I was reminded of the numerous articles I have written over the last several days and months as well as some discussions on other blogs including the Linked In discussion group Top Sales World.
One recent posting about marketing discussed ineffective elevator pitches. This posting was an extended discussion from the previous one on pitching versus probing when meeting prospects or potential customers.
Tibor Shanto asked and answered question about the length of the sales cycle within the sales process. He explains in great detail how he views this somewhat unclear and vague business acumen term.
In its rarest essence, sales success is simple. Follow a sales process, be authentic in all interactions, stay ahead of the flow within the market place, focus on the customer's wants and always remember people buy from people they know and trust. Sales Training Coaching Tip: Do not confuse simple with challenging or easy.
Success in sales is possible for every sales person provided they are committed to this role in today's very challenging global marketplace. This success can be enhanced by understanding that applying knowledge (execution) is what separates truly successful sales people (those who meet and exceed their sales goals) from those who are not as successful. When everything comes together by these predetermined actions, then you as the professional sales person will be the Red Jacket.
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Leadership Assessment Business Building Check List Leadership Audit For Business |
Related Forum Posts
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
Re: My 3 best business books
- 1. Think and Grow Rich - Napoleon Hill
2. The 7 Habits of Highly Effective People - Stephen R. Covey
3. Permission Marketing - Seth Godin
Think and Grow Rich seems more powerful each time I read it or dip into it. The 7 Habits not only offers some very effective ways to organize your life (which I have yet to master!), but also some great quotations and thought provoking statements including this by Nazi concentration camp survivor, Viktor Frankl:
[i:2naxzsom]Between stimulus and response, man has the freedom to choose.[/i:2naxzsom]
Seth Godin's Permission Marketing is a good read for anybody seeking to understand how to approach doing business on the Internet in the right way with regard to winning people's trust.
Re: Newbi here
- thanks for your responses guys.. I really appreciate it.
Well, I have learned from realhomebasedsuccess dot com that there are home based business opportunities and ideas that could be our option such as:
-Selling Goods or Providing Services Online
-Making Money through Direct Marketing
-Becoming an Affiliate Marketer
-Getting Paid on a Click Thru
but I was thinking which is the best one and most effective in terms of generating consistent Ongoing Profits. What do you think? do you have any insights?
niche forum categories
- I think Kevin just touched on the point that I was going make... and that is developing 'categories' that stick. Sales and Marketing may be too broad for example. However I can almost guarantee you that you would see many more sign-ups if you tailored a category to 'internet marketing' for newbies. I've seen this work on other forums, however, [i:1i903wkn]it can get a little frantic[/i:1i903wkn]...
Fine tuning the categories, or expanding the scope should be effective. I think a lot of IM folks are surfing right on by because they're not finding what they're looking for here...
Just a few thoughts:
Better Blogging
Developing Info Products
Internet Marketing
Presentation Skills
More How to's
Another point is... a lot of people don't know that they can benefit from participating in forums. The signature links to their site - if they have one - can / should be motivation enough to get more involved. The more internet savvy members that have signatures seem to stick around more... Don't you think?
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