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The 3 - 4 Letter Dirty Words That Keep You From Your Goal to Increase Sales
Written by: Leanne Hoagland-SmithArticle Overview: In life there are numerous 4 letter dirty words. Have you ever considered that in sales there exists specific words that you avoid and probably affect your ability to increase sales?
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
The 3 - 4 Letter Dirty Words That Keep You From Your Goal to Increase Sales
In life there are numerous 4 letter dirty words. These words also exist within the sales or selling arenas. In fact, as a sales coach within the Chicago area, I have determined that there appear to be 3 – 4 letter dirty words that affect the goal to increase sales?
The first word is plan. Let's be honest. How many individuals have ever taken a course on how to consistently plan, set and achieve their goals? In fact, most people from my surveys of over 5,000 individuals place far more value on the every day written grocery list.
Sales people believe that they have a plan, but again from my experiences that plan, if it exists, is not thought out, not aligned to the business and not executed. Excuses like "Oh, I am too busy" or "I do not have time" are heard all of the time. The tried and true old quote of "Failure to plan is planning to fail" does make a lot of sense.
What would happen if you made an appointment with yourself two times each week. The first appointment would be late Sunday evening or early Monday morning to look at your week's activities; make sure that you are prepared; and check to ensure that you have not forgotten anything.
Then your second appointment would be Friday afternoon where you revisit the schedule of the past week and look to your current sales plan.
Sales Coaching Tip: Where do you stand specific to sales targets or sales goals What new actions do you need to take?
The second word is goal. People I believe are goal setting creatures by nature, but not goal achieving creatures by habit. Again, goal setting and goal achievement are learned skills. To maximize the efficiency and effectiveness of these skills requires a proven goal setting tool.
Sales Coaching Tip: Goal setting is not a skill learned through Osmosis. And if you have time management problems, you probably also have goal achievement issues as well.
The third and final 4 letter dirty word is Doit. Yes, it is really two words, but it does contain four letters. If you say it really fast it sounds like one word. Taking action is what a lot of sales people fail to do. According to the National Sales Executives Association, 48% of sales people never follow-up with a prospect. They do not take action.
Sales Coaching Tip: If these 3 – 4 letter dirty words are keeping you from your goal to increase sales, then take corrective action. Attend a seminar on goal setting, time management or creating a sales action plan. Hire a sales coach to help you stay accountable. You will find that you will increase sales and more importantly have a much better life.
Lose This 5 Letter Word to Win More Sales
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website  Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Leadership Audit For Business Leadership Assessment Business Building Check List |
Related Forum Posts
Ad words
- And I forgot... you could give Google Ad Words a try.
I've used that in the past and was never able to get my click rate below 20 cents, but perhaps you'll have better luck.
With Google Ad Words, your ad (which you must make sure you write properly) will send people to your website, so it's a must have.
Important tips for online business
- 1.Traffic. Without traffic, you have nothing. It is like having a store where nobody walks through the door. Without traffic, there is none to buy your product.
2. Your Sales Letter. This is where you sell your product. It is of vital importance that you have a sales letter that converts, and you should work on it continuously to increase conversion. Otherwise those prospects that you have got to your website will just leave and go somewhere else.
3. Your list! You should continuously be trying to build your list and your network. It is easier to convert a qualified prospect into a customer, and an existing customer in to a repeat customer.
Hope this helps guys!
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: What are your January Goals?
- Here's a quick update on mine:
Goal #1: Hire New Writer = done
- Post job description on oDesk
- Set up trial job
- Pick top candidate
Goal #2: Follow up with Clients = done
- Create and send quarterly report
- Touch base with last year's clients
- Follow up with 4 connectors
Goal #3: PERSONAL = about 70% done on the month
- Do something nice for my wife each week
- Exercise 4 times per week
- Daily stretch - want to touch my toes
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
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