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The Biggest Obstacle To Sales Success Is I Am Not A Salesperson

Written by: Leanne Hoagland-Smith

Article Overview: Yesterday during a conversation with an international colleague where we were discussing business and how to increase sales, I heard this dreaded comment: I am not a salesperson.

The Biggest Obstacle To Sales Success Is I Am Not A Salesperson

Yesterday during a conversation with an international colleague where we were discussing business and how to increase sales, I heard this dreaded comment: "I am not a salesperson.'

During the last 30 years, I have lost count of the number of times I have heard this or read this statement. What is even more astounding this was an independent businessman who was responsible for earning all revenue.

If you have the belief that you are not in sales or not a salesperson, then now is the time to either:

• Change that belief
• Find another job

Our beliefs drive our actions creating our results. To raise the bar, you must begin my changing your beliefs. In selling, this means you must truly believe you are a salesperson and even better a great one!

Now for some changing this belief might be scary because it is far easier to hide behind existing thoughts or attitudes than by moving forward. Change is not easy. As human beings our bodies are designed to embrace conditioning in order to save energy for those times when we must fight or flight.

So this leads to the question: Why do you believe you are not a salesperson? If you take the time to be honest and truly answer this simple question, is that you may find a negative belief about selling or sales. This belief is quite evident by the number of people who list their roles as:

• Marketing Representative
• Relations Representative
• Customer Relations Specialist
• Business Development Specialist

Yet, whey you analyze their job functions, they are engaged in selling. But, please do not put the word "sales" on their business card since people do not like who sell them. Sales Coaching Tip: Think buy from you instead of you sell to them.

What I share with my clients is this simple statement: You receive what you believe. If you are responsible for securing new revenue and do not believe that you are in sales, then what you will receive will mirror those beliefs. Believe it or not! With many salespersons missing their goals, some in sales management are seeking new solutions to this continued problem.

Until the sales professional truly believes selling is a great profession, your targets will be missed and you will only increase your stress levels as a sales manager. This is the time to look at attitudes and habits and put the knowledge and the skills on the back burner. Again, beliefs drive actions creating results. Look to change that negative belief I am not a salesperson and you will experience improved results.

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Article Tags: attitudes, belief that, business card, business development specialist, colleague, customer relations, human beings, independent businessman, job, li business, li change, li li, marketing, nbsp, negative belief, relations representative, salesperson, strong sales



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