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Sales Lessons From Starbucks And Dell

Three Questions to Increase Sales to Improve Your Business Results and Business Success



Three Questions to Increase Sales to Improve Your Business Results and Business Success
   

Russian author Leo Tolstoy wrote a short story The Three Questions. These three questions were:

1. When is the best time to do things?
2. Who is the most important one?
3. What is the right thing to do?

As business owners look to increase sales to improve their businesses, these 3 simple questions may help them achieve better results. Each question can be asked from the perspective of the owner as well as from the customer whether external or internal.

When is the best time to do things? If your business has a strategic plan, this question is answered with far greater ease. If you are a salesperson who uses a proven sales process, again, you will be able to quickly answer this question. This question is really a question for proactive people. Reactive individuals never have the time to answer this question honestly because they are worrying about yesterday and tomorrow and not looking to the future.

Who is the most important one? Once again a strategic plan will help answer this question. A successful business is about profits and profits are made from loyal customers both external and internal. If you customers are not who are most important, then it is time to rethink why you are in business.

What is the right thing to do? Within the strategic plan lays the most important element to the success of any business – the values statement. The words within this statement are the non-negotiable behaviors that everyone will demonstrate to do the right thing. When these words are actively modeled from throughout the organization top down, this question is answered almost simultaneously as the right actions are executed.

Take the time to honestly answer these 3 questions and then make the necessary course corrections to improve your business results. Who knows, the answers may surprise you?


Three Questions to Increase Sales to Improve Your Business Results and Business Success - To learn more about this author, visit Leanne Hoagland-Smith's Website.

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