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To Increase Sales May Just Be As Simple As Being In Your Office

Guest post by: Leanne Hoagland-Smith

Article Overview: Crazy busy sales people possibly spend a lot of time out of the office. Yet maybe to increase sales requires some office time?

To Increase Sales May Just Be As Simple As Being In Your Office

During a recent weekday by 9:30 am, I had already placed 10 calls and received 10 automatic messages. Seven out of these 10 calls were to small business owners who had at least 5 employees and who had told me they wanted to increase sales. Possibly if they were in their office they could achieve this sales goals?

Let me ask a few questions:

1. How do customers buy?
2. Do they purchase the goods or services sight unseen?
3. Do they wait until the vendor gets back to them or do they go elsewhere?

Answer to question #1: People buy from people they know and trust. Even if your prospects do not totally trust you, they will buy from you before they buy from someone they do not know. Your prospects do not buy from automated, robotic sounding messages that eventually deliver the prospect to some general mailbox after numerous push this button to hit this number. Wake up! Answer the darn phone!

Answer to question #2: For the most part, people do not buy sight unseen. Go to any grocery store and visit the produce aisle. How many fruits and vegetables are loose and very visible allowing for a personal inspection?

Answer to question #3: When customers or prospects have urgency, if you are not there to meet that need, they will go elsewhere. With today's technology, incoming phone calls be forwarded to your mobile device or to even a virtual assistant. Even if you do not engage in these solutions, then designate someone in your office to check voice mail every 10 minutes and make those returned calls. Sales Training Coaching Tip: Sales leads do get cold at the speed of light.

Bottom line, if you wish to increase sales, then just be there. Stop with the automatic, dial this or press that number. Use technology to its advantage. Make sure that first connection is with a live breathing human being who demonstrates that he or she truly cares about the call.By taking these actions, you will be the Red jacket in a sea of gray suits.

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Article Tags: be the Red Jacket, increase sales, sales training coaching, small business owners



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