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Top 7 Pitfalls That Keep Sales Professionals from Their Goals to Increase Sales
Written by: Leanne Hoagland-SmithArticle Overview: Most individuals are involved in selling whether it is selling learning to selling an idea. However a few are compensated for their sales efforts because they sell products or services. Far more sales professional could dramatically increase sales if they would change their behaviors (sales skills) by avoiding these top 7 reasons for sales failure.
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Top 7 Pitfalls That Keep Sales Professionals from Their Goals to Increase Sales
Most individuals are involved in selling whether it is selling learning to selling an idea. However a few are compensated for their sales efforts because they sell products or services. Far more sales professional could dramatically increase sales if they would change their behaviors (sales skills) by avoiding these top 7 reasons for sales failure.
Pitfall #1: No sales action plan. As a sales coach, I cannot count the number of sales professionals who lack a plan. This should not be surprising because planning is not taught in the K-16 experience. Planning is one of those behaviors learned through what I call the “Osmosis Factor.” Stand next to people who know how to plan and their knowledge will magically seep into you.
Pitfall #2: No goal achievement process. Here again is the Osmosis Factor. Can you remember where you learned how to plan, set and achieve your goals? For most sales professionals, the answer is simply no where. Yet, as a sales professional, you are expected to achieve sales goals.
Pitfall #3: No marketing action plan. Marketing and selling are two entirely different behaviors and require two different skill sets. A marketing plan is very much like a flight plan, the big picture of where you are going depending upon your target market.
Pitfall #4: Lots of confusion. This confusion is not only between marketing and selling, but motion with progress and activity with results as one of my colleagues, Doug Brown, has often stated. Lots of professional sales people are very busy, but are their actions moving them forward and securing results? This is the question to be answered.
Pitfall #5: Poor time management contributes to a lot of failure among sales professionals. This is due in many cases to a lack of a proven goal achievement process.
Pitfall #6: No focus. Sales success is predicated on focus. Of course without an action plan to confusion as to your actions, your focus can be dramatically reduced. Sales Coaching Tip: You cannot be everything to everyone.
Pitfall #7: Finally, the seventh reason is a culmination of the previous six that being self leadership skills. If you cannot lead yourself, how can you lead others? Self leadership skills include: planning, positive communication such as active listening, effective and balanced decision making and collaboration through team efforts.
Take Action Sales Coaching Tip: Determine what reasons may be keeping you from your goal to increase sales. Decide now to take action and you will realize your sales goals.
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Executive consultant, sales coach and speaker, Leanne Hoagland-Smith, partners with innovative and crazy busy leaders who want to dramatically improve their team results. What this looks like differs for each firm and why a free strategy session is offered just by calling 219.759.5601 CDT USA to have a conversation about the results you are seeking. If you prefer you can forward a request to coach@processspecialist.com Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website Leadership Audit For Business Business Building Check List Leadership Assessment |
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