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Top 7 Reasons Why Business Networking Organizations Fail
Written by: Leanne Hoagland-SmithArticle Overview: Business networking is a great way to meet your business to business target market. These groups or organizations can literally become an unpaid sales force for the small to mid size business owners depending upon their industry, After being involved in several business networking groups, I have observed these 7 common traits that separate the truly great business networking groups from the failed ones.
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Top 7 Reasons Why Business Networking Organizations Fail
Business networking is a great way to meet your business to business target market. These groups can literally become an unpaid sales force for the small to mid size business owners depending upon their industry, After being involved in several business networking organizations, I have observed these 7 common reasons why so many fail.
Number One: Bad leadership is probably the primary reason for the failure of these groups. Unless the leadership is ethical and results driven, the group will eventually whither away and die. Remember, the old adage people do not leave companies they leave managers. This is also true these business networking associations.
Number Two: Emphasis on the social versus the business is another trait. Yes, human beings are social creatures and maybe this is why some associations turn to emphasizing the social events because they feel comfortable with their fellow members. Yet, the purpose of these business networking groups is to grow business from the outside. Personally for me, I prefer to find my own social activities and not invest time where it cannot return a significant result.
Number Three: Formation of cliques also contributes to failed business networking associations. This trait is very much connected to bad leadership. In many cases, the leadership is also involved in the cliques and this in turn creates disharmony within the group.
Number Four: Incestuous referrals are the fourth reason why business networking groups fail. Again, this is a result of bad leadership and clique formation. Referrals internally do increase sales for some members, but at the expense of others. Incestuous referrals becomes a one way street and leaves those non-incestuous members short sales revenue.
Number Five: Not understanding the business of the other members is the fifth trait. Again, those in the cliques and those benefiting from the incestuous referrals have really no reason to understand the businesses of the other members.
Number Six: Inconsistent accountability is an outgrowth of bad leadership, emphasis on the social and clique formation. Who wants to vote out a member who another member considers a friend? Why challenge the inability to make the minimum number of referrals.
Number Seven: All of these previous six reasons lead to the seventh that being forgetting the purpose of the business networking. These business networking associations are formed to increase sales for all members and not just some members.
If you are a member of a formal or informal business networking association and begin to encounter any of these experiences, then you may wish to reassess your membership and possibly revisit your sales skills. Visit several other networking groups, talk to other business owners. Invest your time wisely to secure the greatest results and yes you can increase your sales.
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website  Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Business Building Check List Leadership Assessment Leadership Audit For Business |
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Re: 10 Reasons Who Startups Fail & Book Recommendations
- Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
Re: Make Friends...Literally BUILD them!
- I agree!
Networking is definitely the key word here.
What does everyone feel about the different Networking platforms out there?
Twitter
Facebook
LinkedIn
what are some others?
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Accessing the Canadian Market
- Leo, an idea that came to mind is try to align yourself with Hispanic Organizations in Canada. This will build your credibility within communities and get more referrals.
Not sure if you plan on being based in Canada or operate your business from Columbia but either way being in the web development arena allows you to work from anywhere.
You can also search for opportunities originating from Canada thru elance.com, getafreelancer.com, freelance.com or rentacoder.com
Re: What inspires you?
- Another inspiring thing is which I really likes
"Most People Fail because, their dreams are small". Most people like to engage with something or teh other. If they can truly listen to their inner voice and work towards achieving it, then you can see "miracle in action".
So, big changes happen, when you think BIG. If you cannot to think BIG, you cannot do BIG things too.
Robert
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