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Use This Simple 3 Circle Strategy To Increase Sales
Written by: Leanne Hoagland-SmithArticle Overview: Sales is demanding especially during challenging times from economic downturns to increased global competition. Here is a simple strategy to get you back on track.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Use This Simple 3 Circle Strategy To Increase Sales
Sales is demanding especially during challenging times from economic downturns to increased global competition. Here is a simple strategy to get you back on track.
Before I share this simple strategy with you, let me ask you a question: Where are the results from where you spend most of your time? Are you busy making cold calls? And yet, the results are dismal. Maybe you are not securing the conversions necessary from your potential customers (a.k.a. prospects)?
Stephen Covey has been quoted as "Begin with the end in mind." Even though many others have made a similar statement going back to Socrates and Aristotle, Covey succinctly boiled down how to improve what you what in life be it business or personal.
Results are the end. In business, this means hitting sales targets. Yet research suggest anywhere from 40% to 70% of all goals are missed. Additionally, almost 50% of all sales leads are not acted upon. Finally, 80% of all sales are made between the fifth and twelfth contacts and these results are secured by less than one third of all sales professionals.
What this research truly indicates is that a lot of salespersons are directing their behaviors on things or activities beyond their control. By taking this action, they are abdicating personal responsibility.
Individuals behaviors fall into 3 circles. The largest is What is beyond my control. A second circle, probably 1/3 the size, resides inside of this large circle. This first inner circle is what people can influence. In sales there is a lot of influencing going on, but probably not enough for it is much easier to give up and not follow-up or make that third or fourth of even twelfth contact with a potential customer.
Now inside this second circle is even a small one that looks at what a person can control. In selling, people do have far more control than they are willing to admit. For example by using a proven sales process is one way to better control the outcomes. Another example is committing goals to writing and having overall sales and marketing plans. However due to years of previous conditioning and the lack of specific self leadership skills, it is much easier to give up and focus what is outside of one’s control.
So know when you wish to increase sales and you are not happy with the results, ask yourself where are you focusing your energies (behaviors)? If the result is important to you, determine how you can either influence or control the circumstances allowing you to realize your goal to increase sales, improve sales productivity to even reduce stress.
Article Tags: 3 circles, aristotle, challenging times, cold calls, conversions, economic downturns, global competition, inner circle, nbsp, personal responsibility, prospects, sales leads, sales professionals, sales targets, socrates, stephen covey
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Executive consultant, sales coach and speaker, Leanne Hoagland-Smith, partners with innovative and crazy busy leaders who want to dramatically improve their team results. What this looks like differs for each firm and why a free strategy session is offered just by calling 219.759.5601 CDT USA to have a conversation about the results you are seeking. If you prefer you can forward a request to coach@processspecialist.com Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website Leadership Audit For Business Leadership Assessment Business Building Check List |
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