WAY SMART Goals Expand into Social Media Marketing
A great post at Social Media Examine by Mari Smith listed21 creative ways to increase your Facebook fan base. Yet, far too many people become involved in marketing activities instead of actions. The difference is within these words:
- Plan (written)
- Goals (written)
- Aligned (to all other strategic initiatives)
As in the case of social media, there is a lot of people jumping on the bandwagon. My sense is they believe this is the magic pill, the quick fix to poor results from existing marketing efforts. Sales Training & Coaching Tip: There is no magic fix to increase sales.
Now with that said, look at the 21 creative list by Mari Smith. How can you use this information to improve your results from Facebook? Possibly you can write a W.A.Y. S.M.A.R.T goal such as: By 3 months from now, I will incorporate at least 11 of the suggestions to increase fans thereby increasing future sales by 10% in each of the next 2 quarters. Sales Training Coaching Tip: W=Written, A=Aligned, Y=Yours, S=Specific, M=Measureable, A=Attainable, R=Realistically set high, T=Target driven.
Then what would happen if you used this checklist as a guideline for other social media sites such as LinkedIn or your blog if you have one. Sales Training Coaching Tip: Having a blog is a must to improve traffic, build credibility and ultimately increase sales.
If you truly want success with your social media marketing actions, then invest the time to review your overall strategic business plan, current marketing and sales goals and determine if they are are gaps between social media and other strategic initiatives. You may find this investment yields an incredible return and you may be the Red Jacket in the sea of gray suits.