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WAY SMART Goals Expand into Social Media Marketing

Guest post by: Leanne Hoagland-Smith

Article Overview: Social media marketing is becoming entrenched. Yet for it to be effective, does suggest the implementation of WAY SMART goals.

WAY SMART Goals Expand into Social Media Marketing

A great post at Social Media Examine by Mari Smith listed21 creative ways to increase your Facebook fan base. Yet, far too many people become involved in marketing activities instead of actions. The difference is within these words:

• Plan (written)
• Goals (written)
• Aligned (to all other strategic initiatives)

As in the case of social media, there is a lot of people jumping on the bandwagon. My sense is they believe this is the magic pill, the quick fix to poor results from existing marketing efforts. Sales Training & Coaching Tip: There is no magic fix to increase sales.

Now with that said, look at the 21 creative list by Mari Smith. How can you use this information to improve your results from Facebook? Possibly you can write a W.A.Y. S.M.A.R.T goal such as: By 3 months from now, I will incorporate at least 11 of the suggestions to increase fans thereby increasing future sales by 10% in each of the next 2 quarters. Sales Training Coaching Tip: W=Written, A=Aligned, Y=Yours, S=Specific, M=Measureable, A=Attainable, R=Realistically set high, T=Target driven.

Then what would happen if you used this checklist as a guideline for other social media sites such as LinkedIn or your blog if you have one. Sales Training Coaching Tip: Having a blog is a must to improve traffic, build credibility and ultimately increase sales.

If you truly want success with your social media marketing actions, then invest the time to review your overall strategic business plan, current marketing and sales goals and determine if they are are gaps between social media and other strategic initiatives. You may find this investment yields an incredible return and you may be the Red Jacket in the sea of gray suits.

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Article Tags: media marketing, sales training coaching, smart goals, social media marketing



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Should Evan add a "Social Media Marketing" category to the f - Just as an update, Evan has extended the poll's expiration date and says he'd like to see at least 25 "yes" votes before implementing the new category. Moreover, it would probably be called "Online Marketing" instead of Social Media Marketing".
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


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