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Website A Must For Every Business That Wants to Increase Sales
Written by: Leanne Hoagland-SmithArticle Overview: What does it take to be successful in today's business marketplace? Are you confident that you have all the essential elements necessary to increase sales?
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Website A Must For Every Business That Wants to Increase Sales
Imagine opening your business without any of the following: a bank account, a telephone, a product or a service, an accountant and the list goes on and on. To take such action is a disaster just waiting to happen.
Yet, how many businesses, especially start ups, fail to have a website? Recently when reading my local paper, I discovered a 4-color glossy extremely well produced insert for a construction company that built custom homes. The pictures looked great, the content was crisp as well as engaging. As my eyes traveled downward, I noticed a generic email address, but no website.
Big mistake! Why? Internet marketing research suggests that the majority of people in the United States use the Internet not only for information, but as the “Yellow Pages” of the 21st century. In some cases, a web site or lack thereof can be a deciding factor specific to connecting with you as a potential provider.
The earlier mentioned construction company probably invested a conservative $500 to $1,000 for this marketing action. Their marketing flier followed at least 2 of the 4 marketing criteria:
Attention – The insert did get my attention because it was glossy, smaller than the standard fliers and very colorful
Interest – The flier interested me and I began to read it.
Desire – Since I am not looking to build a house, the piece did not create any desire. However that does not mean I do not know someone who might be considering building a house.
Action – The call to action, a generic email address, actually put me off because my expectations had been elevated due to the graphics and I was actually looking for more.
Websites are now part of your gaining favorable attention in the eyes of your potential customers. According to Al Konieczka, President of Alkon Consulting Group, Inc., “Using technology to link your Web site to the interest of your prospects and customer is a critical factor in business today. Web sites help small business owners including real estate agents to take advantage of the Internet and gain an edge over their competition.”
Sales Coaching Tip: Invest your marketing dollars into a website if you do not have one. If you have one, make sure that it is truly search engine friendly and that your sales skills are actually converting visitors to take action. For today, surfing the Web is no longer an option for any business.
How To Increase Capture Page Opt In Rate With This Simple Method
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Why You Should Throw Away Your Affiliate Marketing Website
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website  Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Leadership Assessment Business Building Check List Leadership Audit For Business |
Related Forum Posts
Re: what position to request?
- Hi Michael,
Great suggestion from David, or you could try something around a design consultancy,
How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant.
Ultimately whatever you are comfortable with and good luck for the future,
Mal.
New Small Business Topic
- Hello everyone,
I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section?
Here's a list of what we currently have:
Angel Investors
Branding
Bank Loans
Business Coaching
Business Plan
Franchises (New)
Insurance
Legal
Marketing
Public Relations
Sales
Small Biz Loans
Venture Capital
Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Don't give up 40%!
- Congrats on this milestone Evan...
I agree with outsourcing any function that makes the business owner a Front-line worker as this is not best use of your time.
I also agree with Louis that 40% is too much to give up. 40% may work if you have surpassed your income goals from the website and after you pay the 40% you are still within your monthly income goals.
Would an RFP/RFI (Request For Proposal/Information) to companies like this Website Sales Team be a call you need to make?
Seek Venture Capital & Funding
- Hello,
Greetings from India.
I am Seeking Venture Capital for Offshore Software Company Start-up. Need advise along with Business Model Sample.
I have a basic outline for an offshore company.
1. Technology - like Microsoft Dot Net, Java, LAMP
2. Talent Team - Found Good Technology Developers.
3. Where I can get the leads/potential customers - Leads have been identified who are willing to move forward offshore projects.
4. I do not have resources like funding. It is a very critical factor to me
Industries: Manufacturing, Real Estate, Retail, Insurance, Distribution & Logistics, Healthcare, Industry Associations and Software Product Development, Agricultural Industries and Etc.
Services: Offshore Software Development Company.
Offices to be located: Hyderabad, Andhra Pradesh, India and USA.
Products/Services/Applications in areas like POS & Billing, Sales & Distribution, Production Planning, Material Management, Inventory Control, Plant Maintenance, Purchasing, Accounting and Logistics. Dynamic Web Programming with Database Driven Content Management Systems, Online Stores for E-Commerce, B2B Solutions, Community Portals, Website Redesign and Development, Custom ERP with Enterprise Wide Functional Modules such as Marketing, CRM, Accounting, Inventory Control, Sales & Distribution, Production Planning, Purchase & Stores, Logistics and Supply Chain.
Seek your further questions and help.
Thank you,
Best Regards, Jayapratap.
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