What Are the 7 Top Do Nots If You Want to Be An Extraordinary Business Coach?
What Are the 7 Top Do Nots If You Want to Be An Extraordinary Business Coach?
#1 – Top Do Not - Do Not Market Yourself
Many coaches as do most small business owners do not market themselves. They believe in the old adage “Build it and they will come.” Not! You must direct your message to your target demographics, psychographics and geographics.
#2 – Top Do Not - Do Not Have a Target Market
Failure to have a clearly articulated target market within your strategic plan may result in you believing that everyone and anyone is your client. This could ultimately lead to disaster.
#3 – Top Do Not - Do Not Provide a Complimentary Session
Would you buy a piece of jewelry or an expensive suit without first trying it on? Would you buy that new or pre-driven vehicle without a test drive? By trying it on or test driving it has the value been diminished? Coaching is a personal experience and demands a trial fit. This is for your protection as a coach as much as it is for your prospective client.
#4 – Top Do Not - Do Not Have a SEO Website
Since coaching is personal and can be done via the telephone, your website can be your cyberspace handshake. However the website must be search engine optimized, reflective of your style and it must provide quality content and value for visitors.
#5 – Top Do Not - Do Not Have a Brag Book
A brag book is a collection of testimonials, services or products available, a marketing executive summary and should also include your vision, values and mission statement.
#6 – Top Do Not - Do Not Belong to a Coaching Mastermind Group
Consider all the business groups or business associations that exist to help those within that industry. Coaching is no different. By joining with other coaches possibly in different geographic areas you can help each other grow your businesses through the masterminding process. This is a great strategy to shorten the learning curve within the coaching industry.
#7 – Top Do Not - Do Not Have a Coach or Mentor
If you are a coach, then find a coach preferably one who is far more successful than you. Years ago I read to be a millionaire you must find other millionaires. This is very true about coaches. Find another coach who is willing to coach you or even mentor you. The investment is well worth it.
There are some experts who are coaches and work with other coaches who believe exactly the opposite than what was shared in these 7 Top Do Nots.
However, if you truly wish to increase your sales and go where you have never gone before, then be honest with yourself. Look at these 7 Top Do Nots and determine what don’t are keeping you from the can’s in your coaching practice.
What Are the 7 Top Do Nots If You Want to Be An Extraordinary Business Coach - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Many people talk about what you need to do to become a great business coach where you are in the upper 10% earning more than $100,000 and not like most earning less than $20,000. There are a lot of good strategies, but sometimes it makes sense to list what you should not do. This way you may avoid critical mistakes than actually lengthen your learning curve.
#1 – Top Do Not - Do Not Market Yourself
Many coaches as do most small business owners do not market themselves. They believe in the old adage “Build it and they will come.” Not! You must direct your message to your target demographics, psychographics and geographics.
#2 – Top Do Not - Do Not Have a Target Market
Failure to have a clearly articulated target market within your strategic plan may result in you believing that everyone and anyone is your client. This could ultimately lead to disaster.
#3 – Top Do Not - Do Not Provide a Complimentary Session
Would you buy a piece of jewelry or an expensive suit without first trying it on? Would you buy that new or pre-driven vehicle without a test drive? By trying it on or test driving it has the value been diminished? Coaching is a personal experience and demands a trial fit. This is for your protection as a coach as much as it is for your prospective client.
#4 – Top Do Not - Do Not Have a SEO Website
Since coaching is personal and can be done via the telephone, your website can be your cyberspace handshake. However the website must be search engine optimized, reflective of your style and it must provide quality content and value for visitors.
#5 – Top Do Not - Do Not Have a Brag Book
A brag book is a collection of testimonials, services or products available, a marketing executive summary and should also include your vision, values and mission statement.
#6 – Top Do Not - Do Not Belong to a Coaching Mastermind Group
Consider all the business groups or business associations that exist to help those within that industry. Coaching is no different. By joining with other coaches possibly in different geographic areas you can help each other grow your businesses through the masterminding process. This is a great strategy to shorten the learning curve within the coaching industry.
#7 – Top Do Not - Do Not Have a Coach or Mentor
If you are a coach, then find a coach preferably one who is far more successful than you. Years ago I read to be a millionaire you must find other millionaires. This is very true about coaches. Find another coach who is willing to coach you or even mentor you. The investment is well worth it.
There are some experts who are coaches and work with other coaches who believe exactly the opposite than what was shared in these 7 Top Do Nots.
However, if you truly wish to increase your sales and go where you have never gone before, then be honest with yourself. Look at these 7 Top Do Nots and determine what don’t are keeping you from the can’s in your coaching practice.
What Are the 7 Top Do Nots If You Want to Be An Extraordinary Business Coach - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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