What Do You Need to Do To Move Your Sales Team To That Next Level?
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Free PDF Download How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith |
A recent on-line poll at SmartBrief of nearly 1,400 respondents asked what was the most important skill in this current economy. Even though this was not scientific, the results were interesting especially when looking from a sales management perspective.
Just over one third believed that leaders (think sales managers) right now need to be motivating the organization to higher levels of performance. What was interesting even though government interference is having a negative affect on businesses due to taxes and regulations less than 5% believed that to be critical leadership skill set at this time.
Hunker down mentality is quite common during down times and even good times. Looking ahead of the flow behavior is uncommon for many in sales management. Yet in this pool, the majority of those responding appeared to be embracing proactive behaviors instead of reactive ones in their quest to increase sales.
One out of five are focusing on maintaining customer loyalty. This is a smart sales management strategy given the cost to acquire a new customers ranges from 4 to 10 times more than to maintain an existing one.
Another one out of five is looking at smart cost reduction actions. By removing waste while maintaining or even improving quality to personnel is just plain smart management and leadership.
A smaller share of just over 1 out of 10 (11.86%) are being bold and looking to increase market share. When others are potentially being conservative in their marketing actions, there still are a few going out of their comfort zones to increase sales. This statistic is interesting in that according to Alan Deutschman of Change or Die only 1 out of 10 people will change even when confronted with facts, fear or force.
Down times are said to be the best times to grow businesses, to increase sales. This is the time for sales management to look beyond their comfort zones and move their organizations forward.
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Free PDF Download How to Craft an Engaging Message That Highlights What You Do to Increase Sales - By Leanne Hoagland-Smith |
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Executive consultant, sales coach and speaker, Leanne Hoagland-Smith, partners with innovative and crazy busy leaders who want to dramatically improve their team results. What this looks like differs for each firm and why a free strategy session is offered just by calling 219.759.5601 CDT USA to have a conversation about the results you are seeking. If you prefer you can forward a request to coach@processspecialist.com Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website. Leadership Assessment Business Building Check List Leadership Audit For Business |
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