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What Is In Your Wallet?

Written by: Leanne Hoagland-Smith

Article Overview: A very popular commercial asks the following question: What’s in your wallet? The answer for many in business might be a driver’s license, some money, an insurance card, treasured photographs of family and friends, credit cards and even association membership cards. Yet, are they missing the most important item that can immediately increase sales?

What Is In Your Wallet?

A very popular commercial asks the following question: What’s in your wallet? The answer for many in business might be a driver’s license, some money, an insurance card, treasured photographs of family and friends, credit cards and even association membership cards. Yet, are they missing the most important item that can immediately increase sales?

Given that most sales professionals from real estate agents to insurance agents not to mention small business owners to C-Level executives are in their wallets are least once a day, would it not make sense to also have a reminder of:

1. Who you want to meet to help your business grow?
2. Top business goals?
3. Current mission for your business?

Awareness is a key factor in success be it business, professional or personal. When we become more aware, we push those thoughts to the front of our brain. In marketing, this is called Top of Mind Awareness or TOMA. Now you are not only consciously aware of what actions that you need to take, but unconsciously aware as well.

What would happen if you listed the 5 top people that you would like to meet to grow your business on a piece of paper that you referred to at least once a day? Do you believe that you would be taking different actions such as letting others know about these five individuals?

Where do you keep your business or sales goals? Possibly, they are in a business action plan sitting on a shelf or in your head floating around? Imagine the possibilities if you had them in front of you each and every day, staring at you as your opened your wallet?

Are your sales, revenue or profits where you want them to be at this moment? If not, then why not? If so, could you actually achieve more? With that said, what are your primary and overall goals for the current year? This is called a mission statement. Sales Coaching Tip: Your mission must be measurable.

Is your mission to:

1. Increase sales by 25%?
2. Reduce operating costs by 10%?
3. Improve sales skills by increasing conversions?

If you read that mission statement at least once each day, would your behaviors be more in alignment with your desire to achieve those results?

Sales Coaching Tip: Invest 3 minutes each day to read who you want to meet, what goals you want to achieve to increase sales and where you want your business to be. Then you will always know that Success is “What’s In Your Wallet.”

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Article Tags: association membership, business action, business awareness, business goals, c level, family and friends, insurance agents, insurance card, level executives, membership cards, mind awareness, piece of paper, real estate agents, sales goals, sales professionals, sitting on a shelf, small business owners, top business, wallet, wallets



Related Forum Posts
Re: Best Internet Marketing Strategy - I wanted to share more on the topic of Blogging and creating your own original content that you enjoy writing about. Here's a real example. My wife started her own little Web site a few years ago. It's a very simple, home made Web site she built all on her own. She had sort of a hobby of going into Dollar stores, purchasing a few inexpensive items for a buck or two. Then she would create something completely new (usually home decor) out of what she bought (often with the same value of creating something that was worth up to $15 or $20) if you bought it in other stores, but only using material she bought at a dollar store. So on this little Web site, she starts writing about her creations and take pictures of them etc. A few years ago, someone from an AOL Money and Finance Blog (called Wallet Pop) invited her to Blog for AOL. Today, she write for both the US AOL Blog and the Canadian AOL Blog as well as she continues with her hobby and keeping up her own Web site. The other Bloggers at AOL have nick-named her, "The Dollar Store Diva" and she often writes about budget decorating. What amazes me is that with no SEO and just her original content, she attracts huge volumes of traffic. She has done radio shows in Toronto (and nearly went to the US to do breakfast television) and most people would be so amazed to see the traffic spike she gets from Blogging. But once again, she is just writing about the stuff she loves to write about. She is having fun with creativity and she now has a huge following of readers and subscribers.Others are decorating their homes with her ideas and their doing it with next to no budget. If someone is creating a Web site or a Blog, the best thing you can do is try something original on your own, but make it something that you love to write about.


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