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Guest post by: Leanne Hoagland-Smith Become an Author

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A very popular commercial asks the following question: What’s in your wallet? The answer for many in business might be a driver’s license, some money, an insurance card, treasured photographs of family and friends, credit cards and even association membership cards. Yet, are they missing the most important item that can immediately increase sales?

Given that most sales professionals from real estate agents to insurance agents not to mention small business owners to C-Level executives are in their wallets are least once a day, would it not make sense to also have a reminder of:

1. Who you want to meet to help your business grow?
2. Top business goals?
3. Current mission for your business?

Awareness is a key factor in success be it business, professional or personal. When we become more aware, we push those thoughts to the front of our brain. In marketing, this is called Top of Mind Awareness or TOMA. Now you are not only consciously aware of what actions that you need to take, but unconsciously aware as well.

What would happen if you listed the 5 top people that you would like to meet to grow your business on a piece of paper that you referred to at least once a day? Do you believe that you would be taking different actions such as letting others know about these five individuals?

Where do you keep your business or sales goals? Possibly, they are in a business action plan sitting on a shelf or in your head floating around? Imagine the possibilities if you had them in front of you each and every day, staring at you as your opened your wallet?

Are your sales, revenue or profits where you want them to be at this moment? If not, then why not? If so, could you actually achieve more? With that said, what are your primary and overall goals for the current year? This is called a mission statement. Sales Coaching Tip: Your mission must be measurable.

Is your mission to:

1. Increase sales by 25%?
2. Reduce operating costs by 10%?
3. Improve sales skills by increasing conversions?

If you read that mission statement at least once each day, would your behaviors be more in alignment with your desire to achieve those results?

Sales Coaching Tip: Invest 3 minutes each day to read who you want to meet, what goals you want to achieve to increase sales and where you want your business to be. Then you will always know that Success is “What’s In Your Wallet.”

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