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Why Do Kids Sell Better Than Adults?

Why Do Kids Sell Better Than Adults?

How come as a kid you could sell your parents on almost anything?  Now you are having trouble selling your customers on your products and services even though you know they need them.  So what gives?

The answer to this question is not just one thing, but rather a combination of things that are keeping you from your goal to sell more and consequently to increase sales.

One different thing between then and now is the relationship between the seller and buyer.  In many cases, sales professionals have not invested the time to build the relationship.  One of my colleagues just secured a significant contract with a company she had known for years.  Over time, she consistently worked on building the relationship with the CEO and several board members. 

Relationships selling is developed from a point of mutual trust and respect.  Even if you have known someone for a long time, knowing will not necessarily translate into a deeper relationship.  Your credibility emanates your daily behaviors and not just your sales behaviors.  This is why it is so important to have a written values statement about those negotiable behaviors you will demonstrate 24/7/365.

Intertwined within the relationship is this key word assumption. Between children and parents there are an underlying assumptions. What assumptions are present between you and that potential customer (a.k.a. prospect)?  Just because you know him or her and have built a relationship does not automatically translate into being the first person on his or her buying radar list.

Assumptions lead to this other thing called value.  As a sales professional you still must demonstrate value your products and services bring to the potential client. The better you can demonstrate this value, the greater likelihood in achieving your goal to increase sales.  Parents and children for the most part have value built into their relationship.

Another reason why kids sell better than adults is because they employ simplicity. There aren’t any fancy PowerPoint presentations or glitzy 4 color brochures. By using simple words reinforced with authentic body language and emotions, the child can make just the word Please sound like a command, a plea and a word of gratitude simultaneously.

So if you wish to increase sales (who doesn't?), then determine if you need to reassess the child within you.





Why Do Kids Sell Better Than Adults - To learn more about this author, visit Leanne Hoagland-Smith's Website.

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Leanne Hoagland-Smith
(Visit Leanne's Website) Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/re d-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601.

Leanne Hoagland-Smith is a Platinum author on EvanCarmichael.com
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