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Why the Movement to License Business Coaches to Executive Coaches
Written by: Leanne Hoagland-SmithArticle Overview: Coaching is the second fastest growing industry in America. Some believe that coaches should be licensed. Why this movement within this industry?
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Why the Movement to License Business Coaches to Executive Coaches
During a mastermind group discussion, several of the members (all who are business coaches) mentioned a movement among psychologists to license those involved in the coaching industry including:
1.Business Coaches
2.Corporate Coaches
3.Executive Coaches
4.Life Coaches
5.Transition Coaches
The belief is that licensing will improve the quality. However, this is not the real issue. The true issue is that licensing suggests higher credibility. Potential clients will gravitate towards those who are licensed because of this cultural conditioning respective to licensing. After all, when an individual jumps through all of the licensing hoops, this person must have the knowledge and skills to deliver the desired results. And coaching is all about results.
Unfortunately, licensing does not increase results. Look at the thousands of teachers who are licensed. Educational results as demonstrated through high school graduation rates are dismal at best. With the millions of dollars being invested in training new teachers and providing state of the art technology, we should be graduating at least 90% of all young people not the 75% national average.
What this licensing movement for coaching really demonstrates is a strategy
1. To remove competition
2. To increase revenue to institutions or organizations who train coaches
3. To increase the revenue of psychologists
The coaching industry is estimated to exceed $2 Billion. Limiting access to this market under the umbrella of licensing makes sense especially with research suggesting that the majority of coaches earn less than $20,000 and less than 10% earn over $100,000.
What the coaching industry does not need is another bureaucracy. What the industry does need is a way to identify those coaches who deliver sustainable results to their clients.
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website Executive consultant, sales coach and speaker, Leanne Hoagland-Smith, partners with innovative and crazy busy leaders who want to dramatically improve their team results. What this looks like differs for each firm and why a free strategy session is offered just by calling 219.759.5601 CDT USA to have a conversation about the results you are seeking. If you prefer you can forward a request to coach@processspecialist.com Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website Business Building Check List Leadership Audit For Business Leadership Assessment |
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