During a mastermind group discussion, several of the members (all who are business coaches) mentioned a movement among psychologists to license those involved in the coaching industry including:
1.Business Coaches
2.Corporate Coaches
3.Executive Coaches
4.Life Coaches
5.Transition Coaches
The belief is that licensing will improve the quality. However, this is not the real issue. The true issue is that licensing suggests higher credibility. Potential clients will gravitate towards those who are licensed because of this cultural conditioning respective to licensing. After all, when an individual jumps through all of the licensing hoops, this person must have the knowledge and skills to deliver the desired results. And coaching is all about results.
Unfortunately, licensing does not increase results. Look at the thousands of teachers who are licensed. Educational results as demonstrated through high school graduation rates are dismal at best. With the millions of dollars being invested in training new teachers and providing state of the art technology, we should be graduating at least 90% of all young people not the 75% national average.
What this licensing movement for coaching really demonstrates is a strategy
1. To remove competition
2. To increase revenue to institutions or organizations who train coaches
3. To increase the revenue of psychologists
The coaching industry is estimated to exceed $2 Billion. Limiting access to this market under the umbrella of licensing makes sense especially with research suggesting that the majority of coaches earn less than $20,000 and less than 10% earn over $100,000.
What the coaching industry does not need is another bureaucracy. What the industry does need is a way to identify those coaches who deliver sustainable results to their clients.
Why the Movement to License Business Coaches to Executive Coaches - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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Leanne Hoagland-Smith
(Visit Leanne's Website)
Are your sales where you want them to be?
Will you be one of the few who achieves
sales success or one of the many who have
failed to change? So what are you doing to
change those results? Let’s be honest,
with companies moving globally and at
lightening speeds, the traditional
business solutions are outdated and dead.
My approach moves your business out of its
comfort zone and secures your competitive
advantage now. If you are seeking to
increase sales, build customer loyalty,
create a culture of great attitudes or
just achieve some sleep filled nights,
then we should talk because my clients
have experienced exactly those types of
results. Learn more about customer loyalty
at www.processspecialist.
com/customer-loyalty.htm Give me a
call at 219.759.5601 for a free strategy
session. P.S. If you are seeking a
motivational speaker, sales trainer or
small business expert that will leave your
audience smiling and remembering, please
feel free to contact me at 219.759.5601.
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