Why the Movement to License Business Coaches to Executive Coaches
Why the Movement to License Business Coaches to Executive Coaches
1.Business Coaches
2.Corporate Coaches
3.Executive Coaches
4.Life Coaches
5.Transition Coaches
The belief is that licensing will improve the quality. However, this is not the real issue. The true issue is that licensing suggests higher credibility. Potential clients will gravitate towards those who are licensed because of this cultural conditioning respective to licensing. After all, when an individual jumps through all of the licensing hoops, this person must have the knowledge and skills to deliver the desired results. And coaching is all about results.
Unfortunately, licensing does not increase results. Look at the thousands of teachers who are licensed. Educational results as demonstrated through high school graduation rates are dismal at best. With the millions of dollars being invested in training new teachers and providing state of the art technology, we should be graduating at least 90% of all young people not the 75% national average.
What this licensing movement for coaching really demonstrates is a strategy
1. To remove competition
2. To increase revenue to institutions or organizations who train coaches
3. To increase the revenue of psychologists
The coaching industry is estimated to exceed $2 Billion. Limiting access to this market under the umbrella of licensing makes sense especially with research suggesting that the majority of coaches earn less than $20,000 and less than 10% earn over $100,000.
What the coaching industry does not need is another bureaucracy. What the industry does need is a way to identify those coaches who deliver sustainable results to their clients.
Why the Movement to License Business Coaches to Executive Coaches - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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During a mastermind group discussion, several of the members (all who are business coaches) mentioned a movement among psychologists to license those involved in the coaching industry including:
1.Business Coaches
2.Corporate Coaches
3.Executive Coaches
4.Life Coaches
5.Transition Coaches
The belief is that licensing will improve the quality. However, this is not the real issue. The true issue is that licensing suggests higher credibility. Potential clients will gravitate towards those who are licensed because of this cultural conditioning respective to licensing. After all, when an individual jumps through all of the licensing hoops, this person must have the knowledge and skills to deliver the desired results. And coaching is all about results.
Unfortunately, licensing does not increase results. Look at the thousands of teachers who are licensed. Educational results as demonstrated through high school graduation rates are dismal at best. With the millions of dollars being invested in training new teachers and providing state of the art technology, we should be graduating at least 90% of all young people not the 75% national average.
What this licensing movement for coaching really demonstrates is a strategy
1. To remove competition
2. To increase revenue to institutions or organizations who train coaches
3. To increase the revenue of psychologists
The coaching industry is estimated to exceed $2 Billion. Limiting access to this market under the umbrella of licensing makes sense especially with research suggesting that the majority of coaches earn less than $20,000 and less than 10% earn over $100,000.
What the coaching industry does not need is another bureaucracy. What the industry does need is a way to identify those coaches who deliver sustainable results to their clients.
Why the Movement to License Business Coaches to Executive Coaches - To learn more about this author, visit Leanne Hoagland-Smith's Website.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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