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Guest post by: Leanne Hoagland-Smith Become an Author

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As a sales professional, have you ever had any of these thoughts:

Someday I will get to that?
Someday I will cold call – Brrrr?
Someday I will increase my sales?
Someday I will meet my sales goals?
Someday I will take time for myself?
Someday I will become better organized?
Someday I will develop a telephone script?
Someday I will create a series of open ended questions?
Someday I will take some time to improve my sales skills?
Someday I will schedule time to work on my sales action plan?
Someday I will know my sales numbers especially sales conversions?
Someday I will hire a sales coach?

Now today is a day of the week just as is Monday, Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday. However unless I am mistaken, someday is not a day in any week. By having this someday belief, you are setting yourself up for future disappointment, frustration and ultimately sales failure.

If your goal is to win more sales today, this week, this month, this quarter or this year, then you must take action beginning today and leave someday in the trash can where it belongs even though it truly does not exist. Sales Coaching Tip: Your sales goal should be constructed using the SMART criteria or what I advised my coaching clients as the WAY SMART criteria

For many the someday belief provides a sense of false security. Attempting to overcome all the Must Do’s to Should Do’s overwhelms most sales professionals especially in today’s information laden and driven marketplace. So by believing in someday, the sales professional accepts that this action needs to be taken, but it is Okay not to take action right now.

TAKE ACTION SALES COACHING TIP: Take one of your someday actions and right a goal with a specific target date. Use a proven goal achievement process and tool to work through that goal. When you achieve the goal, transfer it to a goal summary sheet. Then watch your piggy bank grow as you continue to win more sales.

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