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Win More Sales By Losing The Chains of Spiel and Commonality
Written by: Leanne Hoagland-SmithArticle Overview: Are you chained to your sales spiel? Do your marketing and sales messages weigh down potential qualified customers (qualified prospects) with your rhetoric or commonality links? Learn how to lose these chains and win more sales.
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Free Download - How to Craft an Engaging Message That Highlights What You Do to Increase Sales By Leanne Hoagland-Smith |
Win More Sales By Losing The Chains of Spiel and Commonality
Are you chained to your spiel? Do your marketing and sales messages weigh down potential qualified customers (qualified prospects) with your sales rhetoric links?
Far too many sales professionals engage in conversations that are actually chains in disguise. Through their spiel they showcase how much more they are alike everyone else, their commonality, instead of what makes them different. Maybe this is why business networking does not work for everyone because qualified prospects sense these chains of sales rhetoric,
Difference is all about value. When you can infuse your value into your marketing and sales messages, you can begin to win more sales. This leads to the obvious question of what makes you, your products, your services and your organization different from all those other gray suits in the Sea of Sameness?
For example, many financial advisors have gone beyond sharing their role and talk about building wealth and security. However, this statement that was unique at one time is now common. And in all honesty, it still was very shy of value because it did not demonstrate results.
Think of value as the results you deliver. In case you are unsure of those results, you may need to reconnect with current loyal customers, past customers, centers of influence and even strategic partners. Then craft your messages around those results specific to current or even better marketplace trends.
Test your value driven messages at your converse with prospects to potential qualified customers. Sales Coaching Tip: When you think of prospects as potential qualified customers, you have changed your mental image and this will affect your sales behaviors.
When you have several value driven sales messages, then begin to use these statements consistently. Sales Coaching Tip: Having more than one value driven message is necessary as where you meet potential qualified customers (prospects) may vary as well as their roles. Remember, one size does not fit all.
Another inherent advantage in losing these chains is that your initial conversation is far more personal and truly engages the other person because they want to talk to you. Finally, by using a value driven marketing and sales message allows you even greater control of the conversation unbeknown to your qualified potential customer.
So throw off the chains of sales rhetoric and commonality. Engage in a value driven conversation and you will definitely win more
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About the Author: Leanne Hoagland-Smith RSS for Leanne's articles - Visit Leanne's website  Her book, Be the Red Jacket is a no-nonsense and quick read to help discover potential gaps that may be keeping you from your goal to increase sales. The forward is by Evan Carmichael of EvanCarmichael.com Remember if you think you cannot or you think you can either way you are right. (Henry Ford). Sales Coaching Tip: Change your thoughts; improve your results. Click here to visit Leanne's website   Leadership Audit For Business Business Building Check List Leadership Assessment |
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