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Your Marketing Actions Must Match Your Business Ethics To Increase Sales

Written by: Leanne Hoagland-Smith

Article Overview: Are you marketing messages in alignment with your business ethics or core values statement? If not, you may wish to reconsider existing and future messages because you may just be shooting yourself not only in your foot, but your pocketbook as well.

Your Marketing Actions Must Match Your Business Ethics To Increase Sales

Are you marketing messages in alignment with your business ethics or core values statement? If not, you may wish to reconsider existing and future messages because you may just be shooting yourself not only in your foot, but your pocketbook as well.

If your goal is to increase sales, then you may need to review your marketing messages and ensure that they match your values or ethics. Sometimes in the haste to sell a new idea, product or service, the new message conflicts with the organizations existing core values. And even worse, the business may not even have any clearly articulated core values.

Why is having your message congruent with your vales so important? Your message is always judged subconsciously as being honest and truthful. People have their own truth detectors based upon their belief systems. If you message is not viewed as honest and truthful, people will respond to your message by walking or even running in the opposite direction.

Honesty and truthfulness do not keep your message from being creative or clever nor restrict the use of gimmicks or intriguing questions. What honesty and truthfulness do is present your products or services to your customers in the best possible light. The shadows of doubt should be removed because of your honesty. Sales Coaching Tip: Within the sales process, honesty and truthfulness from the first contact help to remove future sales objections and stalls.

The best way is to gauge your marketing actions is to be honest with yourself and ask “Would I buy from this person or company?” If you answered with a no or even I am not sure, then probe a little deeper and determine what is the obstacle keeping you from trusting the marketing actions be them face to face or the words on one of those new high tech billboards. Sales Coaching Tip: A core values statement should be part of your individuals sales plan as well as embedded within the organization’s strategic business action plan.

The business marketing activities are the first actions to connect with those potential customers. Does it not make sense to make sure that you have done everything possible to make those connections as strong as possible?

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Article Tags: alignment, belief systems, billboards, business action, business ethics, business marketing, conflicts, core values statement, first contact, future sales, gimmicks, haste, honesty, intriguing questions, obstacle, pocketbook, possible light, sales objections, shadows of doubt, truthfulness



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