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Create Your Personal Profit Process and Turn Your Ideas to Income

Guest post by: Janis Pettit

Article Overview: If you’re flooded with business ideas, but still aren’t sure how to turn them into a generous income, you’re not alone. Ideas are easy to come by, but the road you need to travel to create a solid business from them isn’t all that clear to most people.

Create Your Personal Profit Process and Turn Your Ideas to Income

If you're flooded with business ideas, but still aren't sure how to turn them into a generous income, you're not alone. Ideas are easy to come by, but the road you need to travel to create a solid business from them isn't all that clear to most people.

I'd like to show you how you can transform your ideas, knowledge and skills into a Personal Profit Process^TM that will make you stand out from all the other people that do what you do and will make people want to work with you.

Whether you are a coach, consultant, author, trainer, alternative health practitioner, organizer or other service based small business service you need to be a star in your niche.

A great example of a personal profit process that resulted into a multinational, multi-million dollar business is the 7 Habits of Highly Effective People, by Stephen Covey. You know exactly what I'm talking about--seven simple steps that began as a book and became a business empire that has transformed lives. Or what about the "Chicken Soup for the Soul" series?

So what will you be known for? What will make you stand out? There used to be a real estate broker in our area who had her own agency. She was phenomenally successful and she was known as the hat lady. She had an array of incredible hats and she wore one every day. In all of her marketing materials, ads, and sale signs she was wearing a hat. When people wanted to sell their house they'd say, "Why don't we call the hat lady"?

You need to develop a unique, branded process that people associate with you, your business and the results you get your clients. Once this process is developed you can turn it into income with information products like e-books, go deeper with it in a home study or membership program, offer customized personal help at a much higher price or make it profitable in at least a dozen other ways.

A branded process often includes graphics, flow charts, checklists, unique domain names, branded colors, and a compelling name. It gives your business pizzazz and sizzle. Similar businesses can offer similar products and services, but if each has a branded approach that is slightly different, different clients will be attracted to each.



Tips to help you create your Personal Profit Process^TM

• 1. First list the specific and most urgent problems or challenges your clients face. You must hit the nail on the head when it comes to identifying the pain, problems or challenges that are serious enough that someone would pay for a solution. If you don't dig deep enough and get specific enough you won't get sales.

• 2. Next list the detailed and specific results buyers can expect to achieve or have mastered if they work with you? Using measureable results with an actual number is best if possible, such as "you will have 5 new income streams" or "you will increase your social media following by 500 people" or "you will know exactly which direction to go in your career and will have a plan to get there".

• 3. Then list the mistakes that people make that caused the problem and prevent them from finding the solution on their own? You will need to help them how to overcome or avoid these mistakes in your programs, products and services.

• 4. Finally, in order, list the specific steps you'd like to take your buyers through to guide them from problem (the starting point) to results (the finish line).

Once you have your process the next step is to develop that journey into a step by step system. People love systems. They make sense and they're easy to follow. They show that you're not just making it up as you go along and perhaps forgetting a step or two, but that you've carefully thought out and tested your system. You've tried it out and proven that it works. In fact you have testimonials that say so.

It always brings an "aha" moment to my clients when they see that the key to standing out in a crowded marketplace and never struggling lies in their Personal Profit Process^TM. From this process it's easy to see what products and programs to offer.

Many creative people end up trying to randomly turn idea after idea into a product or service and hope something will stick. It's random. It's like having a bunch of puzzle pieces but never putting the puzzle together. You need to stand out and stand for something that is uniquely yours.

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Article Tags: ideas to income, marketing strategies, small business marketing



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Green Gardener Goals - - Grow Revenues in 2007 towards seven figures or set stage for 2008 - Turn a Profit in 2007 - Develop online marketing capacity in ecological interms of web traffic (not sure about metrics) - generate 1000 sales leads via online, print, personal contacts events - Christmas ecological product lines - Have an email newsletter of between 1500-2000 recipients - generate $50,000 in online sales of plants, seeds, gardening accesories and Ecological Gifts in 2007 - develop community based marketing program based on lessons learned in pilot - systematize sales, admin, operations and Real Time Enterprise Capacity - feel good enough about 2007 to go on vacation in Jan 08 - buy land in country
Re: What are your success criteria? - [quote="DwayneGarrett":1igrdgib]Out of curiousity, what has to be present for you to know that your business is a success? The top three things for me are: 1. Maintaining a 6 figure income year in and year out. 2. Creating and promoting my own products. 3. Income not solely dependent upon my personal effort. How about yours?[/quote:1igrdgib] I would have to say mine were: 1. Monthly Residual Income that exceeds all expenses by 110% 2. Free time to create and promote my own products (relies on #1) 3. 5% of all revenues generated by my team going to feed starving kids Now that is "feel good work".
Re: Ways to Boost Productivity - 1. Give Employees More Than a Paycheck 2. Provide Better eSupport Channels to Promote Self-Service 3. Complete your most dreaded tasks first thing in the morning. 4. Outsource as much as possible 5. . Turn off the TV.
Which kind of industries are you interested in? - Ecological or E-business or Investment or Finance or Management or Non-Profit or Retailer or others.


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