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Create a Successful Business Plan in 30 days
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| Guest post by: Janis Pettit |
Article Overview: It's time to make business goals. How much time have you scheduled in for planning this year? If you want a successful business, you have to plan!
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Create a Successful Business Plan in 30 days
It's time to make business goals. How much time have you scheduled in for
planning this year? If you want a
successful business, you have to plan!
The reason many small and solo business owners don’t plan is
because they are caught up in an endless list of daily tasks that keep them
running. By the end of the day you may find yourself too tired to do the
creative thinking and brainstorming necessary for successful planning. So what
you need to do is reserve thirty minutes or more first thing in the morning
when you are refreshed and not stressed where you can think clearly and when
great ideas can bubble to the surface. Do this for just 30 days.
Go ahead and schedule that time right now. Go ahead. Because
if you don’t you’ll read this and then go back to doing things the way you have
always done them. It’s human nature.
It wasn’t until I really grasped the crucial nature of
planning for a successful business that my business growth exploded. Since
then, in my work as a small business coach, I’ve walked hundreds of small and solo business owners through
this process and it really can be fun and exciting. So how do you get started?
You need to create a Business Design that is based around
your long term goals, your lifestyle and around creating both active and
passive income streams so you’re not stuck just selling time for dollars. You
got into business to live a certain lifestyle and you need to consider that
when planning. A Business Design will take you through several important steps
that will end up being a repeatable system that you can implement over and over
in your business.
1) First you need to determine where there is an obvious
need in the marketplace, within the scope of your talents, skills, passion and
knowledge that you can fill. Where are there people searching for the solution
to a problem you can solve, who are willing and able to pay for that solution?
Don’t make the frustrating mistake of creating a product or offering a service
because you think people want it. Go
find out what they want first by doing some basic online research.
2) Once you’ve identified an obvious need or growing trend
within your area of expertise, you’ll need to develop a series of sequential or
related products and services that can address that need and that group of
people over time. I call this the Product Funnel. If you get a client, you
don’t want to lose them after a single sale, do you? So you need to plan out a
natural sequence of products that you could sell over time to that customer.
3) Next you’ll need to figure out how you will lead people
from one product to the next. One way
might be to offer levels, like beginner, intermediate and advanced. You could
have a basic version of a product and a fully loaded version. You could create
a product or service that addresses sub niches within a bigger niche. For
example, people that need to learn about marketing their business need
knowledge in many areas: how to create a great website, traffic generation, how
to use e-mail marketing, how to use social media, and how to write good sales
copy. So how can you logically move buyers from one purchase to the next in a
way that will increase the value you give them and the loyalty they have for
you and your business.
4) Figure out the “plumbing”. What marketing materials will
you need? What new web pages will you need? Will you need to add new
autoresponder lists and write new e-mails for new leads? Do you need any
programming done? What about photos, graphics or videos? Make a list of what
you’ll need to support each product in your funnel.
5) Decide on a Marketing Design. Pick 3 primary marketing
activities you will relentlessly focus on implementing to drive leads to your
business and generate online traffic. Obviously working on your webpages and
following an online lead generation system is crucial. You may also include
search engine optimization or pay per click ads with Google or Yahoo. Don’t
forget to focus on active marketing offline as well. Pick marketing that allows
you to connect directly with your leads, through speaking, networking or phone
sales.
6) Finally, map out a schedule for next year, or at least
for the first 6 months
-Decide exactly which marketing activities you’ll
do each week and month.
-Decide when you’ll launch new products and when
you will need to start marketing your new product.
-Schedule tele-classes, webinars, speaking
engagements—whatever you can plan in advance.
-Schedule in your vacation times so you know when
not to plan business activities.
-Add any regular activities to your schedule.
In one month, with just 30 minutes a day, you can complete
this task. I cannot tell you the feeling of elation when you see your business
plan there, on your calendar, in black and white. The energy, focus and clear
goals that it creates are so motivating. And the successful business that will
be the result is the real reward.
So the next time you’re tempted to skip the planning, think
of what you really deserve to achieve and how you’ll get there so much faster
by planning.
Article Tags: business design, business plan, marketing design, small business, small business coach, successful business, successful business plan
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About the Author: Janis Pettit RSS for Janis's articles - Visit Janis's website Janis Pettit (http://SmallBusiness-BigResults.com) is a successful entrepreneur and highly regarded small business growth and marketing expert and coach who has helped hundreds of small and solo business owners worldwide reach their profit and personal goals and create a solid 6-figure personal income. Learn how to make your small business website a client magnet and receive a free audio and e-book, 10 Low or No Cost Ways to Drive Qualified Traffic to Your Small Business Website at http://MaximizeYourWebsiteNow.com. Check out our business building mastery home study course at http://MaximizeYourProfitsNow.com and our Platinum 6-figure-a-year Mentoring Program at http://MaximumBusinessGrowth.com. Click here to visit Janis's website Turn Your Ideas into a Profitable Small Business The Plain Truth About Sales 14 Bootstrapping Ideas Build Your Small Business on a Budget Create a Successful Business Plan in 30 days 10 Hot Small Business Trends |
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