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How to Create an In-Demand Information Product in 30 Days
| Guest post by: Janis Pettit |
Article Overview: It doesn’t matter what kind of small business you have, you can create a downloadable information product in 30 days or less. Information products are in demand, and you can use them in multiple ways.
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Free Download - Are you hiding behind your computer? Three Offline Marketing Strategies that Work By Janis Pettit |
How to Create an In-Demand Information Product in 30 Days
It doesn’t matter what kind of small business you have, you
can create a downloadable information product in 30 days or less. Information
products are in demand, and you can use them in multiple ways. Here are just a
few:
·
as a giveaway for people who opt-in to your
e-mail or newsletter list
·
as a lead-in product to a sale – you giveaway
the product or sell it at a low price then
up-sell people on a more
expensive product
·
as an educational tool to build your reputation
as an expert
·
as a giveaway, but with links embedded to your
website sales pages
·
use a giveaway video to create curiosity about a
new product or service
·
to build buzz about your business
No matter what you do you have knowledge or expertise that
others want, otherwise you wouldn’t have a business. Some of that knowledge can
be turned into an information product quite easily.
* First you’ll need to create
simple outline. You could tart with a list of 10 tips, ways, secrets, or
mistakes people make on your topic. An example would be “10 Ways to Get Twice
as Much Done in Half the Time”. This could become the title of your product. If
you can expand to 20 or 30 ways—even better.
* Another idea is take a system that you currently use in your business and
write it out so you can sell it to others. If you’re unsure what people will
buy, use the Google Keyword Research tool to discover what information people
are currently searching for in your area of expertise
* Write several paragraphs under each
tip, or under each process in the system, explaining it in much more detail.
* Check to see if you have already
created content on this subject that you can re-use and include.
* Decide on the best format for
your product:
~ e-book or report,
~ audios,
~ videos,
~ autoresponder series (where
buyers get a sequence of lessons or chapters over time)
* Include examples, and if it will
be an e-book or report, include some photos. You can purchase great photos
inexpensively at istock.com
* If it’s a video, consider making
one video for each tip and making it into a series
* If its an audio, keep in mind
that you could easily make it into a CD. People love physical products
* Finally you’ll need a cover
graphic. This will not only be used as a cover but as a product graphic on your
sales page. There are many freelancers at places like elance.com that will
create product graphics at a very reasonable price.
If you already have a “library” of articles, blog posts,
scripts and other written material, comb through it to see what you could pull
out to create a new product. Recently I pulled all of the articles and blog
posts I’d every written that were “how to's” and edited them to create an 83
page e-book on just one day.
Don’t
let one more month go by thinking and wishing you had some profitable products
when you can put one together in a month or less.
Email Marketing Made Easy #03 - Using Autoresponders to Send Follow Up Emails
The Invisible Close Sales Nugget: Get Paid to Create Your Info Products: Build the Plane As You Fly It!
If You Want Customers to Be Happy, Give Them Less Product Information
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Article Tags: compatibility, div, endif, family auto, family symbol, fareast, font definitions, footer, gte, left margin, mce, mso, number position, orphan, paper source, pitch, style definitions, times new roman, xml, zoom
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About the Author: Janis Pettit RSS for Janis's articles - Visit Janis's website Click here to visit Janis's website   Target Marketing Lesson from My Teenage Daughter The Entrepreneurial Mind Set 10 Business Building Tips from 5 Successful Entrepreneurs Website Mistakes That Could Be Hurting Your Business and What to Do About Them How to Use an Autoresponder as a Valuable Marketing Tool |
Related Forum Posts
Re: Quick Ways To Utilize SEO Effectively
- There are many different types of content: blog content, website content, newsletter content, audio & video content, the list can be endless. I'll just list 10 types of website content here:
* Index/Introduction
* Product Descriptions
* Testimonials
* Reviews
* Resources
* How-to Information
* Downloads
* Contact Information
* Navigation/Site Map
About/Company Info
Anchor text as the others have said is the hyperlinked words on a web page - the words you click on when you click a link.
Anchor text is important because it tells the search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here", which is not the phrase you want to rank highly for, the text you need to use is a keyword that you have chosen for your website, blog or article.
Take care,
Carol
Re: Quick Ways To Utilize SEO Effectively
- [quote="Carol Aston":fybrn2qt]There are many different types of content: blog content, website content, newsletter content, audio & video content, the list can be endless. I'll just list 10 types of website content here:
* Index/Introduction
* Product Descriptions
* Testimonials
* Reviews
* Resources
* How-to Information
* Downloads
* Contact Information
* Navigation/Site Map
About/Company Info
Anchor text as the others have said is the hyperlinked words on a web page - the words you click on when you click a link.
Anchor text is important because it tells the search engines what the page is about. Used wisely, it boosts your rankings in search engines, especially in Google.If you use "click here" as the words people are going to click on, you're telling people the page is about the subject "click here", which is not the phrase you want to rank highly for, the text you need to use is a keyword that you have chosen for your website, blog or article.
Take care,
Carol[/quote:fybrn2qt]
This is a great topic and useful to anyone who runs a business on the internet. Carol as always your advice is excellent. As far as I know, it is important to use your main keywords as anchor text which lead back to your website or blog, because that is ultimately where you want your readers to go.
MichelleJ
Re: What Sells Online?
- I agree with topeyinka, Information products(how to's) are whats selling right now.
Re: What Do You Outsource Mostly?
- When building a New Product, I do find it helpful to outsource marketing (articles - blogging - major social network site etc) Otherwise, you may feel bogged down when you should be focused on the overall BIG PICTURE.
Rich Schefren on Business Systems Video
- Bigjim,
1. Create a systemized business
2. build accountability into your team
3. document your processes
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