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How to Leverage Your Work to Make More Money in Less Time
| Guest post by: Janis Pettit |
Article Overview: When you create a product, service, process or system for your small business it takes a lot of thought, planning and time. It's important that you find ways to leverage your work by using it again and again to make more money in less time.
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Free Download - Are you hiding behind your computer? Three Offline Marketing Strategies that Work By Janis Pettit |
How to Leverage Your Work to Make More Money in Less Time
When you create a
product, service, process or system for your small business it takes a lot of
thought, planning and time. It's important that you find ways to leverage your work by using it again and again to make
more money in less time.
For example, maybe
you're developed a system for creating and marketing downloadable products such
as e-books, audio series, video series, or e-courses. Although this is
oversimplified your system might look something like this:
·
Survey
clients/subscribers to find out what they really need and are willing to buy
·
Develop an
outline for the product or service and decide on the format
·
Research what
else is already out there-competition
·
Set product
creation schedule
·
Create product,
including product cover graphic
·
Create marketing
plan to launch product
·
Locate possible
joint venture partners or affiliates
·
Develop marketing
materials
·
Create a marketing
timeline
·
Ask trusted colleagues
to review product and submit testimonials
·
Create web sales page
for product
·
Implement all
marketing strategies and release product
Once you’ve refined this
process, including the timeline, and its working successfully you could repeat it
over and over for each new product you create.
In addition you would want to leverage the different "parts" of
your product. Say it's an e-book.
You could take several of the pages and use them as articles that you submit
online, or use as blog posts or web pages. You could use the parts for a longer
program or home study course. If you have a video product, you could post one
of the videos to You Tube and other online video sites.
The idea is to not
keep re-doing work you've already done.
You can also leverage
articles, blog posts, processes you develop for billing and payment, marketing
systems-anything that you can use over and over. Why keep reinventing the
wheel!
Another way to
leverage your work is to re-purpose or re-package products you already have. By
doing some simple editing and customizing you may be able to sell your product
to another vertical market. For example, say you created a home study course
called “Step-by-Step System for Organizing Your Home Office”. You
could also have a step-by-step organizing system home study course for organizing
your closets, your kitchen cabinets, your e-mail etc. By simply re-purposing
the same system in different ways you could leverage your work to dramatically
increase your sales.
So go to your
computer and take a look at all those old articles, blog posts, worksheets,
half written books, audios and other work you’ve already created and figure out
how you can leverage it by turning it into something new.
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About the Author: Janis Pettit RSS for Janis's articles - Visit Janis's website Click here to visit Janis's website   7 Powerful Free Business Marketing Ideas Outsourcinghow to work less and make more Use Joint Ventures to Expand the Power and Scope of Your Small Business Beyond Your Wildest Dreams Make More Money by Increasing Follow Through How to Get More Leads from Your Website |
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