How to Use Keyword Research to Search for Clients
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So many small business owners, coaches and infopreneurs sometimes make the mistake of creating or promoting products and services they’re passionate about without really knowing if there is a market for them. This ends up being terribly discouraging because they’re not sure why they’re not making sales.
It’s actually fairly easy to do your own basic market research to discover what people are hungry and willing to pay you for before you start. Just think of how much easier it would be to make multiple sales if you had a product lots of people wanted. Next, if you knew what price people were willing to pay for it, where the “sweet spot” was, you’d be raking in the sales. Here are some simple ways to gather this information.
Keyword Research
Using a keyword research tool like nichebotclassic.com, you can open a free account and search for any number of keyword phrases. When you find phrases that have a large number of daily searches you’re onto something. When people search for information it often means they are looking to buy and are targeted leads.
Say you want to create an e-book about “how to improve your diet in 30 days” because you coach people with health and weight issues or you sell health supplements. Find out what phrases people search for who are looking to improve their diet, since these are your target clients. Maybe they search for “help losing weight” or “healthy recipes”. You’ll need to get creative to get inside the head or your prospective customer to find out how they approach the search. Once you find these keyword phrases you can use them to name your report, book or product and use them on your related web pages. If few people are searching for a phrase, that’s a big red flag.
Top Competitor Research
When you do a search for the keyword phrases you’ve discovered as popular, what websites come up in the first page of results? Look at these websites. Are they direct competitors? If not, you may have a phrase that’s not quite hitting the target. If they are competitors, what products are they selling? How do they position those products? What sales language do they use?
By doing some investigation you can get an idea of what people are buying and what type of marketing message is getting a response.
Blogs and Forums
Do a Google search for blogs and forums using the keyword phrases you’ve discovered. Identify the top 5 blogs and forums on the topic and visit them. Take some time to read the posts and comments to see what people are talking about. These can also be places where you start to participate in conversations with potential customers and ask them what they wish they could find, buy or learn.
Social Networking Sites
Facebook and Twitter are great places to do informal surveys of your target market. Do a search on your keyword phrase at search.twitter.com to see who is discussing the topic.
Amazon
Find out what the most popular books are in your market, niche or on your topic. If people are buying these books, then they are hungry for the type of information that’s in them. Read the reviews as well to find out what people want and what they responded to.
Pricing
The final piece of the puzzle is pricing. Once you have an idea of what competitors charge for similar products or services, set up 2 web pages that are the same, but offer the product at 2 different prices. Direct some of your marketing to send people to one page and some to the other. See where you get the most sales. That’s a simplistic way to find the “sweet spot”. Too cheap is as bad as too expensive. If your price is too low, people will question the value they’re getting. If it’s too high, or higher than the perceived value, they won’t buy. Your price needs to be what the market will bear and you have to prove in your sales message that the value matches the price. If you can create the perception that the value matches the price (and you need to deliver on that perception), you can charge a bit more.
Follow these simple suggestions to improve your sales dramatically.
How to Use Keyword Research to Search for Clients - To learn more about this author, visit Janis Pettit's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Kalena JordanKalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka. - Visit Kalena Jordan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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