How to Use an Autoresponder as a Valuable Marketing Tool
How to Use an Autoresponder as a Valuable Marketing Tool
In case you're unsure, an autoresponder is a program that lets you put your e-mail marketing on autopilot. It let's you put a sign up form on your website so visitors can sign up for your e-mail list. You can set up as many mailing lists as you want. You can then e-mail your subscribers when you want, or you can load up a series of e-mails and tell the autoresponder when to send them out to each new subscriber. You can even tell the autoresponder to insert each person's name and it will be done automatically. There is much more you can do, and a decent autoresponder service can cost as little as $10 a month. What an effective, inexpensive marketing tool!
Every time a visitor comes to your website and you have no way to capture their contact information you have potentially lost money and your opportunity to add value to that person's business.
Here are 10 ways you can use an autoresponder as a powerful marketing tool.
1. Put an autoresponder sign up form on all the important pages of your website and ask visitors to sign up for your mailing list. This will give you an opportunity to provide them with valuable information that will lead many to see the value in purchasing your products or services. Offer them something of value for free as a sign up incentive.
2. Create a sequence of e-mails that make up a mini e-course that you can load into your autoresponder. Schedule the series in the autoresponder to send the next e-mail in the series every XX number of days. Include links to related products and services.
3. Use your autresponder e-mails to let subscribers know when there's a new interesting post on your blog. This way you drive traffic to your website if your blog is hosted on your website.
4. Use your autoresponder to send subscribers to interesting audios or videos by including the proper link to either. These could be something you've created or something a partner company has created.
5. Use your autoresponder to introduce and get registrations for an upcoming tele-class or course
6. Set up a survey that will help you know which products or services your subscribers need, then use your autoresponder to ask your subscribers to take the survey and provide a link to the survey. You can survey up to 100 people free at http://surveymonkey.com/.
7. E-mail your subscribers to ask for referrals to find employees or joint venture partners.
8. Use your autoresponder to recommend others' valuable programs or products where you are an affiliate and can receive a commission on sales.'
9. Use your autoresponder to deliver sequential lessons to people who have purchased an e-course from you.
10. Use your autoresponder to link subscribers to an audio or video you want them to access.
This is an excellent way to build a valuable relationship with people who need your expertise and services. It is important to provide value, because we're all overwhelmed with information these days, and your subscribers will only read what is of interest to them.
A certain percentage of your subscribers will become loyal fans and paying clients.
How to Use an Autoresponder as a Valuable Marketing Tool - To learn more about this author, visit Janis Pettit's Website.
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Lots of small business owners miss out on a highly effective, inexpensive marketing tool because they don't know what an autoresponder is or if they do, they don't know how to use it effectively.
In case you're unsure, an autoresponder is a program that lets you put your e-mail marketing on autopilot. It let's you put a sign up form on your website so visitors can sign up for your e-mail list. You can set up as many mailing lists as you want. You can then e-mail your subscribers when you want, or you can load up a series of e-mails and tell the autoresponder when to send them out to each new subscriber. You can even tell the autoresponder to insert each person's name and it will be done automatically. There is much more you can do, and a decent autoresponder service can cost as little as $10 a month. What an effective, inexpensive marketing tool!
Every time a visitor comes to your website and you have no way to capture their contact information you have potentially lost money and your opportunity to add value to that person's business.
Here are 10 ways you can use an autoresponder as a powerful marketing tool.
1. Put an autoresponder sign up form on all the important pages of your website and ask visitors to sign up for your mailing list. This will give you an opportunity to provide them with valuable information that will lead many to see the value in purchasing your products or services. Offer them something of value for free as a sign up incentive.
2. Create a sequence of e-mails that make up a mini e-course that you can load into your autoresponder. Schedule the series in the autoresponder to send the next e-mail in the series every XX number of days. Include links to related products and services.
3. Use your autresponder e-mails to let subscribers know when there's a new interesting post on your blog. This way you drive traffic to your website if your blog is hosted on your website.
4. Use your autoresponder to send subscribers to interesting audios or videos by including the proper link to either. These could be something you've created or something a partner company has created.
5. Use your autoresponder to introduce and get registrations for an upcoming tele-class or course
6. Set up a survey that will help you know which products or services your subscribers need, then use your autoresponder to ask your subscribers to take the survey and provide a link to the survey. You can survey up to 100 people free at http://surveymonkey.com/.
7. E-mail your subscribers to ask for referrals to find employees or joint venture partners.
8. Use your autoresponder to recommend others' valuable programs or products where you are an affiliate and can receive a commission on sales.'
9. Use your autoresponder to deliver sequential lessons to people who have purchased an e-course from you.
10. Use your autoresponder to link subscribers to an audio or video you want them to access.
This is an excellent way to build a valuable relationship with people who need your expertise and services. It is important to provide value, because we're all overwhelmed with information these days, and your subscribers will only read what is of interest to them.
A certain percentage of your subscribers will become loyal fans and paying clients.
How to Use an Autoresponder as a Valuable Marketing Tool - To learn more about this author, visit Janis Pettit's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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