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Is Technology Helping You or Keeping You From Taking Action?



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Are you hiding behind your computer? Three Offline Marketing Strategies that Work - By Janis Pettit

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As small and solo business owners, technology is the wonderful tool that allows us to run our businesses with little overhead (from home if we want to), to automate so many time-consuming tasks, and to reach thousands of people in our market. However I often see technology hold people back because of:

Are you agonizing over every e-mail you send to your list, every web page you put up, every tweet or social media message you send, trying to be sure it's perfect? Or are you avoiding mastering the technology you need to double or triple your income? Let me share how that could be holding you back.

I also want to share how best to protect yourself so when technology fails you, so you can recover as soon as possible.

In the past few weeks it seems we had a technology hurricane whip through my business. First my business computer crashed unexpectedly because an internal part just wore out. That left me without access to many of my business folders, documents and my Outlook database and emails. Since my computer was dead, I had to quickly purchase a new one and run my business temporarily from my laptop. It wasn't easy and although I had to re-create some documents, luckily many of the key documents I needed immediately were located on my laptop as well.

Most importantly, all of my data had been backed up regularly onto an external hard drive, so as soon as my computer expert got access to my new computer, he was able to load all of my data and emails and we re-installed all of my software. This was about as much fun as visiting the dentist and took some time, but I didn't lose anything valuable. Meanwhile I was able to access my daily email on my laptop.

Shortly afterward, we experienced a plethora of problems-corrupted audios, problems with my e-mail marketing program where links in e-mails we sent were somehow corrupted and a problem with my membership site going down. All of this required my team and me to stop what we were doing and work with the appropriate support team to get the problem resolved.

It also meant that some of my coaching club members had difficulty accessing the membership site for two days, and a mass email I sent to my list had links that didn't work, even though we had inserted them correctly. As frustrating as this was, people did not only understand, but they emailed us to let us know there was a problem right away.

Of course we all try to make sure that everything works for our clients, but sometimes technology isn't perfect and things break down. Sometimes it's human error-like the times when we've accidently inserted an incorrect link (which happens to everyone). The important thing to remember is that you need to keep getting your message out there. Go for reasonable accuracy, not perfection. Don't agonize over "dotting every I" and "crossing every t". You don't need to re-write and edit every e-mail message over and over.

The problem with perfection is that it doesn't exist. Perfectionism is often a way for us to put off taking action that will put our message out there in front of our market on a weekly basis.

On another note, if learning technology skills is holding you back, this also requires you to let go of your fear of doing something wrong and go for learning one step at a time. Almost anything you need to know is available to you by typing your question into a simple Google search. You'll find all sorts of tutorials and instructions.

Finally, put safeguards in place to protect you in case you have computer problems.

Technology may have occasional glitches, but it is a powerful and profitable tool. Don't let fear hold you back from using it to get your message out quickly and in a big way and make the running of your business so much easier.


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Free PDF Download
Are you hiding behind your computer? Three Offline Marketing Strategies that Work - By Janis Pettit

Name: Email:

About the Author: Janis Pettit

RSS for Janis's articles - Visit Janis's website
Janis Pettit (http://SmallBusiness-BigResults.com) is a successful entrepreneur and highly regarded small business growth and marketing expert and coach who has helped hundreds of small and solo business owners worldwide reach their profit and personal goals and create a solid 6-figure personal income. Learn how to make your small business website a client magnet and receive a free audio and e-book, 10 Low or No Cost Ways to Drive Qualified Traffic to Your Small Business Website at http://MaximizeYourWebsiteNow.com. Check out our business building mastery home study course at http://MaximizeYourProfitsNow.com and our Platinum 6-figure-a-year Mentoring Program at http://MaximumBusinessGrowth.com.
Click here to visit Janis's website.
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