Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Keyword Research Will Get You Inside Your Customer's Head



Keyword Research Will Get You Inside Your Customer's Head
   

If someone told you that in a few hours time you could learn exactly what people in your niche or industry are willing to buy from you, and exactly what will send them enthusiastically to your website, would you be interested in knowing what they're talking about?

Would you be surprised to know that obtaining this knowledge is easy and free and yet few small or home based business owners even know this information exists or where to find it.

Whether you're just starting your business or you've been at it for a while a key task you should spend a bit of time on weekly is keyword research. If you've done any keyword research you've probably thought of it in terms of finding the right keyword phrases for each page of your website. This is important because the right keyword phrases, placed correctly in the title, description and keyword metatags of your website, and in the actual written content of each page, can vastly improve your visibility to the search engines. That means higher ranking when people search for those keywords and a bigger chance that those people will find their way to your site.

But keyword research has several other uses that are just as important.

1) Getting inside your prospect's head

When you find that thousands of people are searching for a keyword phrase that tells you that lots of people want information on that topic. Many of my clients try keyword phrases that they think their potential clients would use only to be surprised to find that few people are searching for those terms. A phrase may mean a lot to you, but your prospect may type in a simple question instead because they want to solve a problem. For example, instead of "branding" a small business owner might search for "marketing ideas for a small business". That person may need branding, but that's not what they search for.

You'll also discover if your keyword phrase is too broad. For example, instead of "coaches" you might look try "life coaches in New York".

If you're thinking of creating a product or service, the fact that many people are searching for a certain keyword phrase can also help you understand what problems people are experiencing that you may be able to solve. Any "how to" phrases that are getting lots of searches can provide you with a great foundation for a product name.

2) Gaining key information about your competitors.

When, through your keyword research, you find what you think is a great keyword phrase to use on your website or for an article, look and see what websites come up when you do a search for that term. Go to those websites. Do they offer similar products and services to yours or are they completed different? If so, that may mean that people wanting your type of service are not actually using that keyword phrase even though it seems like a good one.

You can also look at your competitors keywords. Hover over the content, right click and scroll down to "View Source". This will allow you to view what keywords they've used. Would some of those same phrases work for you or are they unrelated to what you do? This can give you some great insights and some clues as to what keyword phrases you need to research.

3) Use keyword optimized articles to get noticed.

Have you found a good keyword phrase for a specific niche in your business that would make a great article? If so, use that phrase in the title and content of the article and submit it to article directories and put it on your blog. The search engines love fresh content on specific topics and often will put fresh keyword optimized articles on the first page of search results for that keyword.

Whether your small business is focused mostly offline or online, keyword research needs to be an ongoing part of your strategy. If you ignore it, your competition will move ahead of you quickly.

Keyword Research Will Get You Inside Your Customer's Head - To learn more about this author, visit Janis Pettit's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Keyword Research Will Get You Inside Your Customer's Head
  If someone told you that in a few hours time you could learn exactly what people in your niche or industry are willing to buy from you, and exactly what will send them enthusiastically to your website, would you be ...
How many keywords per Ad Group?
  “How many keywords should I ad per Ad Group?” I see just about anyone that is new with AdWords struggling with this and just the other day, I was listening to a StomperNet video by Frank Kern and I was shocked th...
SEO and Keyword Selection
  Keyword research and selection play a major role in search engine optimization because it reveals and helps us understand how people are finding your website. In fact, this aspect of SEO is so important that the cho...
Search Engine Marketing - The Importance Of Keyword Research
  The Internet is a massive library. So how do you find the right book you are looking for? That's easy: You enter keywords in the search box of the search engine and click ''search''. It is that simple. This is the w...
Success With Keyword Research
  Keyword research is one of the most essential areas of a good web marketing plan. Simply adding many keywords into a web page whether it is within the content of the site or in meta tags will not help you achieve gr...

Related Forum Posts Related Forum Posts
Top 5 BEST SEO Tools Top 5 BEST SEO Tools
Most Useful SEO Tools For Webmasters Most Useful SEO Tools For Webmasters
Re: Most Useful SEO Tools For Webmasters Re: Most Useful SEO Tools For Webmasters
Re: Two Useful Books To Help You Focus On The CLIENT Re: Two Useful Books To Help You Focus On The CLIENT
Top 10 Reasons Patent Holders Fail Top 10 Reasons Patent Holders Fail
Mutual Agreement Mutual Agreement
Hello from Bangladesh Hello from Bangladesh
Re: Are Business Owners too Old School to be Sold by a blog Re: Are Business Owners too Old School to be Sold by a blog

 
About the Author


Janis Pettit
(Visit Janis's Website)
Janis Pettit (SmallBusiness-BigResults.com) is a successful entrepreneur and highly regarded small business growth and marketing expert and coach who has helped hundreds of small and solo business owners worldwide reach their profit and personal goals. Learn how to make your small business website a client magnet and receive a free audio and e-book, 10 Low or No Cost Ways to Drive Qualified Traffic to Your Small Business Website at MaximizeYourWebsiteNow.com.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Janis Pettit's

Complete
List Of
Business-Coach
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Janis Pettit's Complete List of Business-Coach Articles For FREE!

More Janis Pettit
8 Tips to Help you Start a Successful HomeBased Business
The Small Business Owners Path of Least Resistance
What You Need to Know Before You Spend Money on a Logo or Business Cards
Sales Copywriting Sales Talk What a Difference a Phrase Makes on the Bottom Line
Make Your Website a Business Profit Center
Turn Your Ideas into a Profitable Small Business
How to Pick a Profitable Niche for Your Small Business
Getting Maximum Results from Small Business Employees
How to Stop Fear from Blocking Your Small Business Growth
Where to Find the Money to Finance Your Small Business
Become An Author