People are talking about a recession and that means fear is in the air. Well, if you want your small or solo business or practice to flourish anyway, make sure you’re not making any of these common mistakes.
Mistake #1 Focusing on only one or two profit strategies
If you only have sales and profit coming into your business from one source—say advertising for example—you’re leaving thousands of dollars on the table.
Mistake #2- Not understanding how and why people buy
You’ve got to understand why someone would choose you over your competitors so you can get their repeat business. And you need to know how they buy and when they buy. This is about research. Once you know what they want or need you can give it to them, not the opposite.
Mistake #3- Not thinking outside the box
Do you want to be like everyone else or do you want to be extraordinary? If you do, you better show people how you’re unique and fresh. Otherwise you won’t stand out in the over crowded, too-much-information marketplace.
Mistake #4 - Not developing and using a proven system for your marketing
You can throw money and time away on “shot in the dark marketing”, where you just try this and try that with no idea if it will work, or you can implement a proven system that will work time after time and give you a return on investment for every marketing dollar you spend. You need to spend your marketing dollars narrowly focusing on reaching your target market in as many ways as possible, and you need to measure the results and regularly eliminate what doesn’t work.
Mistake #5 - Not following a long-term business building strategy
• What do you want your business to look like 2 years from now? Go ahead and picture it.
• How many paying clients would you like to have?
• How many hours would you be working?
• How much money would you like to be making?
• How much help (outsourced or employees) would you have?
• How much free time would you like to have?
Once you have this wonderful picture in your head, it’s time to build a strategy to get there as quickly as possible. Otherwise you’ll end up like many self employed people—pretty much in the same place 2 years from now that you are today—usually selling time for money with no passive income stream.
If you’re making any of these mistakes, don’t feel bad. There are many others in the same boat. But now you have the knowledge to avoid them in the future and really move your business in the right direction.
Mistakes That Can Flat Line Your Small Business Sales - To learn more about this author, visit Janis Pettit's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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Janis Pettit
(Visit Janis's Website)
Janis Pettit (SmallBusiness-BigResults.com) is a
successful entrepreneur and highly
regarded small business growth and
marketing expert and coach who has helped
hundreds of small and solo business owners
worldwide reach their profit and personal
goals.
Learn how to make your small business
website a client magnet and receive a free
audio and e-book, 10 Low or No Cost Ways
to Drive Qualified Traffic to Your Small
Business Website at MaximizeYourWebsiteNow.com.
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