Search Engine Optimization for Your Small Business Website
Search Engine Optimization for Your Small Business Website
The advantages of this are obvious. Suppose you’ve chosen the keyword phrase “career coach” and you’ve optimized your webpage for that term. You’ve worked on SEO for your webpage and it comes up on page one of Google. Depending on how many people search for that phrase you could see a huge stream of free qualified traffic to your site.
In simple terms, SEO includes inserting keywords in strategic places in your website content and metatags and building lots of links from other relevant websites to yours. This link building is an ongoing project, so even if you outsource SEO, you can always be finding new places to create inbound links to your website. An inbound link is when another site links to you but you don’t link to them. A reciprocal link is when you exchange links, and this is also looked on positively by the search engines, although a bit less so.
The reason is this. If a relevant website, especially one with lots of traffic, thinks enough of your site to provide a link to it with nothing in return, your site must be of value. That’s the kind of website the search engines want to tell web surfers about.
SEO can drive significant traffic to your website, but it probably won’t account for more than 50% or your traffic potential. The rest will come from sources like online marketing and other links.
Here’s a simple list of what you need to do to increase your Search Engine Optimization
1. Analytics –extensive keyword research to find out
a. what terms people are using to search for your type of products
b. how many searches are done monthly for those terms
c. which keywords will work on each page of your website
d. which terms are the least competitive, as your chance of high rankings increases on less competitive terms.
2. Copywriting – Copywriting is a key element of SEO. It’s also a key factor in converting the traffic you get into paying customers. Your content needs to be written to attract the search engines and to attract customers.
3. Metatags – the language hidden behind your website needs to be optimized. Your main keywords for each page need to appear in that page’s Title, Description and Keyword metatags.
4. Submission – each optimized webpage needs to be submitted to the search engines.
5. Links – develop and implement a linking program so you’re always creating new inbound and reciprocal links.
One final consideration is that the search engines love fresh content. So installing a blog on your website, updating it regularly and assigning relevant keywords to each post will help you impress the search engines as well.
Search Engine Optimization for Your Small Business Website - To learn more about this author, visit Janis Pettit's Website.
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SEO is a system that is used to make your website attractive to the search engines. It helps your website get a higher ranking so that when someone does a search on the keywords that you’ve chosen, your website hopefully comes up in the first few pages of search results.
The advantages of this are obvious. Suppose you’ve chosen the keyword phrase “career coach” and you’ve optimized your webpage for that term. You’ve worked on SEO for your webpage and it comes up on page one of Google. Depending on how many people search for that phrase you could see a huge stream of free qualified traffic to your site.
In simple terms, SEO includes inserting keywords in strategic places in your website content and metatags and building lots of links from other relevant websites to yours. This link building is an ongoing project, so even if you outsource SEO, you can always be finding new places to create inbound links to your website. An inbound link is when another site links to you but you don’t link to them. A reciprocal link is when you exchange links, and this is also looked on positively by the search engines, although a bit less so.
The reason is this. If a relevant website, especially one with lots of traffic, thinks enough of your site to provide a link to it with nothing in return, your site must be of value. That’s the kind of website the search engines want to tell web surfers about.
SEO can drive significant traffic to your website, but it probably won’t account for more than 50% or your traffic potential. The rest will come from sources like online marketing and other links.
Here’s a simple list of what you need to do to increase your Search Engine Optimization
1. Analytics –extensive keyword research to find out
a. what terms people are using to search for your type of products
b. how many searches are done monthly for those terms
c. which keywords will work on each page of your website
d. which terms are the least competitive, as your chance of high rankings increases on less competitive terms.
2. Copywriting – Copywriting is a key element of SEO. It’s also a key factor in converting the traffic you get into paying customers. Your content needs to be written to attract the search engines and to attract customers.
3. Metatags – the language hidden behind your website needs to be optimized. Your main keywords for each page need to appear in that page’s Title, Description and Keyword metatags.
4. Submission – each optimized webpage needs to be submitted to the search engines.
5. Links – develop and implement a linking program so you’re always creating new inbound and reciprocal links.
One final consideration is that the search engines love fresh content. So installing a blog on your website, updating it regularly and assigning relevant keywords to each post will help you impress the search engines as well.
Search Engine Optimization for Your Small Business Website - To learn more about this author, visit Janis Pettit's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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