Use Social Network Marketing to Increase Traffic to Your Small Business Website
Use Social Network Marketing to Increase Traffic to Your Small Business Website
What exactly is it and how can you get in on the trend?
I'm sure you're familiar with MySpace and Facebook. If you don't have a page on My Space, your kids do. My Space was the first in a series of websites where people go to network online, to share information, links, music, great resources and all sorts of things. Many of these social networking sites get millions–yes that's millions–of hits each day. Anywhere millions go, marketers and businesses follow.
Just imagine the power of posting your information, website, blog, press releases etc. on these sites! The search engines love them and crawl them often, because they contain tons of fresh updated content. In addition you're creating links back to your website or blog.
Besides social networking sites, there are social bookmarking sites, where people save their favorite webpages. These sites act like a revved up "My Favorites" file where you can save, store and organize your personal bookmarks. The catch is that they keep track of how many other people have saved each webpage. Bookmarking your webpages and blog posts on these sites, you're sharing them with millions of others who are doing the same. Make sure to open an account and bookmark your web pages and blog. Ask others to do the same.
Here's my favorite-social bookmarking site:
http://del.icio.us
Then there are social news sharing sites, where you can post press releases or relevant information about your business and direct people to your webpages. Every time you post to your blog, or write an article, you can post direct links to this fresh content on these sites, where millions of others can read them.
Social newsharing sites:
• http://digg.com
• http://reddit.com
• http://newsvine.com
Finally, here's a site where you can share your interests, passions, and business expertise by setting up a "lens," which is kind of a cross between a profile and a blog. You can also start a group for your industry and invite others to join. Some groups have over 10,000 members. Everyone who sees your lens or group will learn about you and your business and can click through to your website or blog.
http://squidoo.com
You're invited to join my group:
http://www.squidoo.com/groups/smallbusiness-entrepreneurs?
To be honest I haven't done as much with my lens as I hope to do, but do check it out.
No matter what business you're in, pay attention to this trend. It's growing and provides a way to get free publicity for your business and can drive quite a bit of new targeted traffic to your website.
So what can you accomplish by using social marketing:
- More targeted traffic to your blog and webpages, which can result in more subscribers, leads and customers
- More links to your website
- Improve your search engine rankings
Remember that your goal is to get website or blog visitors to take action–sign up for your newsletter and become a client. So always direct visitors to a place where they are driven to take action. So use social marketing with a specific strategy in mind.
Use Social Network Marketing to Increase Traffic to Your Small Business Website - To learn more about this author, visit Janis Pettit's Website.
Like this article? Share it with your friends
There's a new phenomena called "social network marketing" which should become a part of your online marketing strategy. Some web experts are saying it could become more important than search engine optimization in driving traffic to your small business website.
What exactly is it and how can you get in on the trend?
I'm sure you're familiar with MySpace and Facebook. If you don't have a page on My Space, your kids do. My Space was the first in a series of websites where people go to network online, to share information, links, music, great resources and all sorts of things. Many of these social networking sites get millions–yes that's millions–of hits each day. Anywhere millions go, marketers and businesses follow.
Just imagine the power of posting your information, website, blog, press releases etc. on these sites! The search engines love them and crawl them often, because they contain tons of fresh updated content. In addition you're creating links back to your website or blog.
Besides social networking sites, there are social bookmarking sites, where people save their favorite webpages. These sites act like a revved up "My Favorites" file where you can save, store and organize your personal bookmarks. The catch is that they keep track of how many other people have saved each webpage. Bookmarking your webpages and blog posts on these sites, you're sharing them with millions of others who are doing the same. Make sure to open an account and bookmark your web pages and blog. Ask others to do the same.
Here's my favorite-social bookmarking site:
http://del.icio.us
Then there are social news sharing sites, where you can post press releases or relevant information about your business and direct people to your webpages. Every time you post to your blog, or write an article, you can post direct links to this fresh content on these sites, where millions of others can read them.
Social newsharing sites:
• http://digg.com
• http://reddit.com
• http://newsvine.com
Finally, here's a site where you can share your interests, passions, and business expertise by setting up a "lens," which is kind of a cross between a profile and a blog. You can also start a group for your industry and invite others to join. Some groups have over 10,000 members. Everyone who sees your lens or group will learn about you and your business and can click through to your website or blog.
http://squidoo.com
You're invited to join my group:
http://www.squidoo.com/groups/smallbusiness-entrepreneurs?
To be honest I haven't done as much with my lens as I hope to do, but do check it out.
No matter what business you're in, pay attention to this trend. It's growing and provides a way to get free publicity for your business and can drive quite a bit of new targeted traffic to your website.
So what can you accomplish by using social marketing:
- More targeted traffic to your blog and webpages, which can result in more subscribers, leads and customers
- More links to your website
- Improve your search engine rankings
Remember that your goal is to get website or blog visitors to take action–sign up for your newsletter and become a client. So always direct visitors to a place where they are driven to take action. So use social marketing with a specific strategy in mind.
Use Social Network Marketing to Increase Traffic to Your Small Business Website - To learn more about this author, visit Janis Pettit's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
|||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Janis's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Business Wisdom Disciplines of Success Strategic Planning Guide EMPLOYMENT PRACTICES LIABILITY Serenity Cards |
|
 | ||
 |
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009 | |
 |
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
