Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

Where and How to Learn Exactly What People Want to Buy



Free PDF Download
Are you hiding behind your computer? Three Offline Marketing Strategies that Work - By Janis Pettit

Name: Email:


Small business owners often make the mistake of creating and marketing products and services that they are passionate about without learning first if there is a need or demand for them in the marketplace. This can lead to unnecessary struggle, frustration and disappointment. You think you’re doing everything right but the sales just aren’t rolling in.

It's important not to get too emotionally attached to your product or idea. Instead look at the range of what your skills, talent and knowledge can offer and then see how it matches up with what people are searching to buy. When there’s a match—Bingo! You’ve got a much easier sale. You’ve found a Market Bubble- a place where there is a big demand and not quite enough supply.

You might be excited at this point; already envisioning how much easier your life would be if you could just find that sweet spot, but you’re not sure how to do it. Well here are some tried and true methods:

1) Keyword Research

Keyword research is the foundation for the online portion of your business—and more. Good keyword research will tell you what people are REALLY searching for, which believe me, is usually not what you think they would be. I’ve seen this happen over and over again with my small business clients.

It will tell show you where there is an unfulfilled need. It will allow you to see who you’re competing with online and what products and services those top competitors are selling successfully. Which leads us to….

2) Competitor Research

Do a search in Google for the keyword phrases you think your potential customer would use. Then visit the top 3 websites that come up in the organic results (not the paid ads). See what their website looks like, what language they use, how they position and market their products and services. This will give you some insight into what is selling now and give you an idea of where the “sweet spot” may be.

3) Amazon

Look at the hottest selling books in your niche. What are the titles? What are they about? What do the online book reviewers say?

4) Social Media

Look for groups of your target market on Facebook or Linked In. Follow people interested in your topic on Twitter. What are they talking about? What do they need? You can even do a mini survey and get some great response.

5) Client/Subscriber Survey

Yearly, I survey my thousands of online subscribers to find out where they are in their business growth, what they need to learn, what services they need, and what they are willing to pay for. They tell me what I need to offer during the upcoming year. It’s great and you can do the same.

Research may seem time consuming but it’s actually a smart short cut. So before you decide on what you want to sell, discover what your customers what to buy and give it to them. You’ll generate more sells with much less effort and your business will grow much faster.


Related Articles

  Marketing An Online Business: Are You Willing To Learn New Skills?
  Four Words That Make Life Worthwhile
  Learning how to learn
  Commitment to Business: 3 Commitment to Make Now
  Millionaire Internet Marketing Basics! ~SUCCESS SECRETS EXPOSED
  Leadership
  7 Reasons Why For Learning SEO
  How do You Learn About Internet Marketing?
  What's the fastest way to reach your dreams?
  Ideas For Testing And Tracking Your Internet Home Business Results
  Knowing The Entrepreneur Definition Will Help You Become A Successful Entrepreneur
  Internet Income Training: Do You Even Need it?
  The 4 Simple Secrets For Creating True Wealth
  The 4 Simple Secrets to Creating True Wealth
  How To Own The Stage Like The CEO - Executive Presentation Skills
  Where Do You Get an - Internet Marketing Education?
  What We Can Learn From Justin Bieber
  How To Deal With The Media And Your Business
  The Presentologist Learns in Future Tense
  Prospect List

Home > Business-Coach > Janis Pettit > Where and How to Learn Exactly What People Want to Buy >

Free PDF Download
Are you hiding behind your computer? Three Offline Marketing Strategies that Work - By Janis Pettit

Name: Email:

About the Author: Janis Pettit

RSS for Janis's articles - Visit Janis's website
Janis Pettit (http://SmallBusiness-BigResults.com) is a successful entrepreneur and highly regarded small business growth and marketing expert and coach who has helped hundreds of small and solo business owners worldwide reach their profit and personal goals and create a solid 6-figure personal income. Learn how to make your small business website a client magnet and receive a free audio and e-book, 10 Low or No Cost Ways to Drive Qualified Traffic to Your Small Business Website at http://MaximizeYourWebsiteNow.com. Check out our business building mastery home study course at http://MaximizeYourProfitsNow.com and our Platinum 6-figure-a-year Mentoring Program at http://MaximumBusinessGrowth.com.
Click here to visit Janis's website.
Dashed Line

More from Janis Pettit
Small Business Internet Marketing
How to Use an Autoresponder as a Valuable Marketing Tool
7 Powerful Free Business Marketing Ideas
How to Price Your Products and Programs to Increase Your Income
14 Bootstrapping Ideas Build Your Small Business on a Budget

Related Forum Posts

Lisa Shepherd Story Lisa Shepherd Story
Re: What are your December goals? Re: What are your December goals?
Re: What are your September goals? Re: What are your September goals?
Hello from Newbie Hello from Newbie
Re: Do you have to have your own business in order to Re: Do you have to have your own business in order to

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause
Featured Article



Worksheets
By: Evan Carmichael

8 Powerful Steps to Finding Your Passion

Do you have what it takes to be an entrepreneur?

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

8 Ways to Exceed Your SEO Client's Expectations

The Priorities Game

Strategy and Selling – the winning approach

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.