Where and How to Learn Exactly What People Want to Buy

Small business owners often make the mistake of creating and

marketing products and services that they are passionate about without learning

first if there is a need or demand for them in the marketplace. This can lead

to unnecessary struggle, frustration and disappointment. You think you’re doing

everything right but the sales just aren’t rolling in.

It's important not to get too emotionally attached to your

product or idea. Instead look at the range of what your skills, talent and

knowledge can offer and then see how it matches up with what people are

searching to buy. When there’s a match—Bingo! You’ve got a much easier sale.

You’ve found a Market Bubble- a place where there is a big demand and not quite

enough supply.

You might be excited at this point; already envisioning how

much easier your life would be if you could just find that sweet spot, but

you’re not sure how to do it. Well here are some tried and true methods:




Keyword research is the foundation for the online portion of

your business—and more. Good keyword research will tell you what people are

REALLY searching for, which believe me, is usually not what you think they

would be. I’ve seen this happen over and over again with my small business


It will tell show you where there is an unfulfilled need. It

will allow you to see who you’re competing with online and what products and

services those top competitors are selling successfully. Which leads us to….




Do a search in Google for the keyword phrases you think your

potential customer would use. Then visit the top 3 websites that come up in the

organic results (not the paid ads). See what their website looks like, what

language they use, how they position and market their products and services.

This will give you some insight into what is selling now and give you an idea

of where the “sweet spot” may be.



Look at the hottest selling books in your niche. What are

the titles? What are they about? What do the online book reviewers say?




Look for groups of your target market on Facebook or Linked

In. Follow people interested in your topic on Twitter. What are they talking

about? What do they need? You can even do a mini survey and get some great





Yearly, I survey my thousands of online subscribers to find

out where they are in their business growth, what they need to learn, what

services they need, and what they are willing to pay for. They tell me what I

need to offer during the upcoming year. It’s great and you can do the same.

Research may seem time consuming but it’s actually a smart

short cut. So before you decide on what you want to sell, discover what your

customers what to buy and give it to them. You’ll generate more sells with much

less effort and your business will grow much faster.


Janis Pettit (http://SmallBusiness-BigResults.com) is a successful entrepreneur and highly regarded small business growth and marketing expert and coach who has helped hundreds of small and solo business owners worldwide reach their profit and personal goals and create a solid 6-figure personal income. Learn how to make your small business website a client magnet and receive a free audio and e-book, 10 Low or No Cost Ways to Drive Qualified Traffic to Your Small Business Website at http://Ma...

Go Deeper | Website

Have a question for Janis?

* Required information
Email Address:
(never displayed)

Your question or comment:
Human? What is the day after Friday?
Enter answer:
Tell me when Janis responds to me.
Remember my form inputs on this computer.


New Graphic
Subscriber Counter