Small business owners often make the mistake of creating and
marketing products and services that they are passionate about without learning
first if there is a need or demand for them in the marketplace. This can lead
to unnecessary struggle, frustration and disappointment. You think you’re doing
everything right but the sales just aren’t rolling in.
It's important not to get too emotionally attached to your
product or idea. Instead look at the range of what your skills, talent and
knowledge can offer and then see how it matches up with what people are
searching to buy. When there’s a match—Bingo! You’ve got a much easier sale.
You’ve found a Market Bubble- a place where there is a big demand and not quite
You might be excited at this point; already envisioning how
much easier your life would be if you could just find that sweet spot, but
you’re not sure how to do it. Well here are some tried and true methods:
Keyword research is the foundation for the online portion of
your business—and more. Good keyword research will tell you what people are
REALLY searching for, which believe me, is usually not what you think they
would be. I’ve seen this happen over and over again with my small business
It will tell show you where there is an unfulfilled need. It
will allow you to see who you’re competing with online and what products and
services those top competitors are selling successfully. Which leads us to….
Do a search in Google for the keyword phrases you think your
potential customer would use. Then visit the top 3 websites that come up in the
organic results (not the paid ads). See what their website looks like, what
language they use, how they position and market their products and services.
This will give you some insight into what is selling now and give you an idea
of where the “sweet spot” may be.
Look at the hottest selling books in your niche. What are
the titles? What are they about? What do the online book reviewers say?
Look for groups of your target market on Facebook or Linked
In. Follow people interested in your topic on Twitter. What are they talking
about? What do they need? You can even do a mini survey and get some great
Yearly, I survey my thousands of online subscribers to find
out where they are in their business growth, what they need to learn, what
services they need, and what they are willing to pay for. They tell me what I
need to offer during the upcoming year. It’s great and you can do the same.
Research may seem time consuming but it’s actually a smart
short cut. So before you decide on what you want to sell, discover what your
customers what to buy and give it to them. You’ll generate more sells with much
less effort and your business will grow much faster.