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A Telemarketer Called Me Recently

Written by: James Yuille

Article Overview: I had a telemarketer call me recently. Here’s a rough transcript of the conversation.

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A Telemarketer Called Me Recently

I had a telemarketer call me recently. Here’s a rough transcript of the conversation.
Think about it…

(Telemarketer) Hello, Mr. Yuille?

(Me) Yes?

Mr. Yuille, it’s Tracy from XYZ marketing (names changed to protect the innocent).

Yes, Tracy,

Mr. Yuille, I’m calling to update our mailing list.

Yes,

Can I just take a minute to check some details?

Yes, but let me ask you; what do you want to send to me?

Ah, well, I’m just new here and all I’m supposed to do is check the database information is accurate. Can I ask you, is your Company name IMA Group and is your postal address still PO Box …

(Interrupting) Tracy, let me ask you again what mailing list is this for and what do you want to send me?

Uh, well, I don’t know. I’m just a casual employed to make these calls …

Thanks, Tracy – can I ask you to find out what they want to send me and call me back so I can decide if I even want to be on this list?

Uhm, no, I’m sorry but I don’t know who I’m doing this work for. I’m calling from home and it’s for an agency. If you like, I can delete you from the list.

Good idea, Tracy, thanks. Bye.

Goodbye Mr. Yuille.

There’s a very simple message here to anyone running telemarketers: Tell them why they’re doing it. It’s part of what I call the “Bullet-proofing” process. What it means is that every member of your team has to know what you’re about.

Each one of them needs to have a 30-second “Elevator Speech” they can deliver on cue to explain your game plan and why it’s of benefit for the listener to keep listening. This experience demonstrates the value of opt-in lists!

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About the Author: James Yuille
RSS for James's articles - Visit James's website

James Yuille is best known for taking a straightforward approach to customer generation and retention. His sales career started when he sent a direct sales letter to a potential employer who hired him without even interviewing him. For 33 years he has generated new business in a variety of markets; representing multinationals and small business with both products and services. He has sold the 'unsellable' and has taught hundreds of salespeople how to improve their results. He provides practical, sensible cosultancy services to small and medium sized businesses and has been responsible for many successful on and offline marketing campaigns. More than a marketing consultant, yet not a business coach, James partners with his clients to see things from their side of the desk. He is a trainer, consultant and copywriter who is interested in two things; helping you identify what works and keeping you in focus. Find out more about James Yuille at http://www.JamesYuille.com

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More from James Yuille
When Will They Ever Learn
How Much Profit Are YOU Innocently Leaving On The Table
I Dont Want To Be Sold I Want To Buy
12 Devastatingly Simple Ways To Increase Your Sales
How Telephone Technique Can Win


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