A Telemarketer Called Me Recently
A Telemarketer Called Me Recently
Think about it…
(Telemarketer) Hello, Mr. Yuille?
(Me) Yes?
Mr. Yuille, it’s Tracy from XYZ marketing (names changed to protect the innocent).
Yes, Tracy,
Mr. Yuille, I’m calling to update our mailing list.
Yes,
Can I just take a minute to check some details?
Yes, but let me ask you; what do you want to send to me?
Ah, well, I’m just new here and all I’m supposed to do is check the database information is accurate. Can I ask you, is your Company name IMA Group and is your postal address still PO Box …
(Interrupting) Tracy, let me ask you again what mailing list is this for and what do you want to send me?
Uh, well, I don’t know. I’m just a casual employed to make these calls …
Thanks, Tracy – can I ask you to find out what they want to send me and call me back so I can decide if I even want to be on this list?
Uhm, no, I’m sorry but I don’t know who I’m doing this work for. I’m calling from home and it’s for an agency. If you like, I can delete you from the list.
Good idea, Tracy, thanks. Bye.
Goodbye Mr. Yuille.
There’s a very simple message here to anyone running telemarketers: Tell them why they’re doing it. It’s part of what I call the “Bullet-proofing” process. What it means is that every member of your team has to know what you’re about.
Each one of them needs to have a 30-second “Elevator Speech” they can deliver on cue to explain your game plan and why it’s of benefit for the listener to keep listening. This experience demonstrates the value of opt-in lists!
A Telemarketer Called Me Recently - To learn more about this author, visit James Yuille's Website.
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I had a telemarketer call me recently. Here’s a rough transcript of the conversation.
Think about it…
(Telemarketer) Hello, Mr. Yuille?
(Me) Yes?
Mr. Yuille, it’s Tracy from XYZ marketing (names changed to protect the innocent).
Yes, Tracy,
Mr. Yuille, I’m calling to update our mailing list.
Yes,
Can I just take a minute to check some details?
Yes, but let me ask you; what do you want to send to me?
Ah, well, I’m just new here and all I’m supposed to do is check the database information is accurate. Can I ask you, is your Company name IMA Group and is your postal address still PO Box …
(Interrupting) Tracy, let me ask you again what mailing list is this for and what do you want to send me?
Uh, well, I don’t know. I’m just a casual employed to make these calls …
Thanks, Tracy – can I ask you to find out what they want to send me and call me back so I can decide if I even want to be on this list?
Uhm, no, I’m sorry but I don’t know who I’m doing this work for. I’m calling from home and it’s for an agency. If you like, I can delete you from the list.
Good idea, Tracy, thanks. Bye.
Goodbye Mr. Yuille.
There’s a very simple message here to anyone running telemarketers: Tell them why they’re doing it. It’s part of what I call the “Bullet-proofing” process. What it means is that every member of your team has to know what you’re about.
Each one of them needs to have a 30-second “Elevator Speech” they can deliver on cue to explain your game plan and why it’s of benefit for the listener to keep listening. This experience demonstrates the value of opt-in lists!
A Telemarketer Called Me Recently - To learn more about this author, visit James Yuille's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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