I had a telemarketer call me recently. Here’s a rough transcript of the conversation.
Think about it…
(Telemarketer) Hello, Mr. Yuille?
(Me) Yes?
Mr. Yuille, it’s Tracy from XYZ marketing (names changed to protect the innocent).
Yes, Tracy, Mr. Yuille, I’m calling to update our mailing list.
Yes, Can I just take a minute to check some details?
Yes, but let me ask you; what do you want to send to me?
Ah, well, I’m just new here and all I’m supposed to do is check the database information is accurate. Can I ask you, is your Company name IMA Group and is your postal address still PO Box …
(Interrupting) Tracy, let me ask you again what mailing list is this for and what do you want to send me?
Uh, well, I don’t know. I’m just a casual employed to make these calls …
Thanks, Tracy – can I ask you to find out what they want to send me and call me back so I can decide if I even want to be on this list?
Uhm, no, I’m sorry but I don’t know who I’m doing this work for. I’m calling from home and it’s for an agency. If you like, I can delete you from the list.
Good idea, Tracy, thanks. Bye.
Goodbye Mr. Yuille.
There’s a very simple message here to anyone running telemarketers: Tell them why they’re doing it. It’s part of what I call the “Bullet-proofing” process. What it means is that every member of your team has to know what you’re about.
Each one of them needs to have a 30-second “Elevator Speech” they can deliver on cue to explain your game plan and why it’s of benefit for the listener to keep listening. This experience demonstrates the value of opt-in lists!
A Telemarketer Called Me Recently - To learn more about this author, visit James Yuille's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 A Telemarketer Called Me Recently
|
| |
I had a telemarketer call me recently. Here’s a rough transcript of the conversation.
|
|
What to Say to a Bad Telemarketer
|
| |
Before you pick up the telephone to call your prospect, make sure that you understand the value of your offering to your prospect.
|
|
Skill and Knowledge are Telemarketing Partners
|
| |
Telemarketing is nothing new. Since early in this century, Wall Street brokers have used the telephone to sell securities, commodities, stocks and bonds to customers scattered across the country. Then, it was prim...
|
|
How To Recruit Great Telemarketers
|
| |
Entrepreneurs often start their business trying to do everything themselves. Very quickly, they discover they have no time to look after their customers properly and no time to do the selling themselves. They are ...
|
|
Creative Uses of Telemarketing for Entrepreneurs
|
| |
The Telephone is the most powerful business tool you have. The question is whether you are using it to its maximum potential? It is a quick, easy and economical way to get results. Other than cold calling to increa...
|
|
|
James Yuille
(Visit James's Website)
James Yuille is best known for taking a
straightforward approach to customer
generation and retention. His sales career
started when he sent a direct sales letter
to a potential employer who hired him
without even interviewing him. For 33
years he has generated new business in a
variety of markets; representing
multinationals and small business with
both products and services. He has sold
the 'unsellable' and has taught hundreds
of salespeople how to improve their
results. He provides practical, sensible
cosultancy services to small and medium
sized businesses and has been responsible
for many successful on and offline
marketing campaigns. More than a marketing
consultant, yet not a business coach,
James partners with his clients to see
things from their side of the desk.
He is a trainer, consultant and copywriter
who is interested in two things; helping
you identify what works and keeping you in
focus.
Find out more about James Yuille at www.Jam
esYuille.com
|
|
 |
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
