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So Now You Have a Website What Next
Written by: James YuilleArticle Overview: When evaluating a client’s website, there are three questions we always start with:
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So Now You Have a Website What Next
When evaluating a client’s website, there are three questions we always start with:
1. What purpose is the site to serve?
2. How will the site be promoted?
3. What action do you want your visitor to take?
Like any other marketing activity, your website should be designed to generate or support business. As your adverts, brochures, direct mail campaigns and sales people are accountable for their results, so should be your website.
There are several ways your site can be promoted. Other ways exist, such as placement of ads on other sites; link exchange, article submission and feature article writing, but these three are the most important.
1. “Natural search” – this is where a site’s copy and “tags” are optimised to enable search engines to identify their content as highly relevant to search criteria
2. Paid ads – this is where adverts such as those found on the right hand side of Google’s search pages are used to encourage click-throughs. You only pay for the ad when someone uses the link to find your site
3. Off-line promotion – where hard copy newsletters, press releases, adverts, business cards, sponsorships etc. are used to drive traffic to the site by means of entering the URL directly into the browser
If your goal is simply to generate subscribers to an ezine (electronic newsletter), then the cost per subscriber can be greatly reduced by using the offer of a report or article in return for subscribing. A word of caution here: you need to be careful about anti-SPAM legislation, especially if your subscribers are in the USA.
Establishing your website is not simply a matter of throwing a fancy design and a few pictures online. Neither is your website just an electronic brochure. It needs thought, planning and a management strategy.
Is Your Website Doing Its Job?
What all we need other than website design?
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Related Forum Posts
Re: what position to request?
- Hi Michael,
Great suggestion from David, or you could try something around a design consultancy,
How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant.
Ultimately whatever you are comfortable with and good luck for the future,
Mal.
Re: How can I promote my site?
- There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules.
- Search Engine Friendly Tags
- Website submission to Search Engines
- Website Submission to Social Sites (Like twitter, Facebook)
- Articles Promotion & Press Release Promotion
- Quality Directories promotion
- Contribution to Blogs, Forums
Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following.
- Keywords Stuffing.
- Hidden Links
- Maximum Links of unknown sites.
Re: Top 5 Magazines For SEO
- Hi,
Thanks for the links GT, I already subscribe to Website Magazine but must admit that is the only one. Maybe I shoud cast my net a bit wider to see what the others have to offer,
regards,
Mal.
Re: FILL IN THE BLANK: One thing I did to grow my business today
- Website: Posted a new article on my main business website and bookmarked it.
Team: Contacted new affiliates and invited them to join my training list.
Re: Looking to outsource my sales
- With a budget of $1,500 I know a guy in India who will do all these works on your website for you
SEO
Articles writing
Article Submissions
Forum Postings
Website Submissions
Press Release
Link Exchange
Video Submission
If interested pm me and i send you his linl
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