So Now You Have a Website What Next
So Now You Have a Website What Next
1. What purpose is the site to serve?
2. How will the site be promoted?
3. What action do you want your visitor to take?
Like any other marketing activity, your website should be designed to generate or support business. As your adverts, brochures, direct mail campaigns and sales people are accountable for their results, so should be your website.
There are several ways your site can be promoted. Other ways exist, such as placement of ads on other sites; link exchange, article submission and feature article writing, but these three are the most important.
1. “Natural search” – this is where a site’s copy and “tags” are optimised to enable search engines to identify their content as highly relevant to search criteria
2. Paid ads – this is where adverts such as those found on the right hand side of Google’s search pages are used to encourage click-throughs. You only pay for the ad when someone uses the link to find your site
3. Off-line promotion – where hard copy newsletters, press releases, adverts, business cards, sponsorships etc. are used to drive traffic to the site by means of entering the URL directly into the browser
If your goal is simply to generate subscribers to an ezine (electronic newsletter), then the cost per subscriber can be greatly reduced by using the offer of a report or article in return for subscribing. A word of caution here: you need to be careful about anti-SPAM legislation, especially if your subscribers are in the USA.
Establishing your website is not simply a matter of throwing a fancy design and a few pictures online. Neither is your website just an electronic brochure. It needs thought, planning and a management strategy.
So Now You Have a Website What Next - To learn more about this author, visit James Yuille's Website.
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When evaluating a client’s website, there are three questions we always start with:
1. What purpose is the site to serve?
2. How will the site be promoted?
3. What action do you want your visitor to take?
Like any other marketing activity, your website should be designed to generate or support business. As your adverts, brochures, direct mail campaigns and sales people are accountable for their results, so should be your website.
There are several ways your site can be promoted. Other ways exist, such as placement of ads on other sites; link exchange, article submission and feature article writing, but these three are the most important.
1. “Natural search” – this is where a site’s copy and “tags” are optimised to enable search engines to identify their content as highly relevant to search criteria
2. Paid ads – this is where adverts such as those found on the right hand side of Google’s search pages are used to encourage click-throughs. You only pay for the ad when someone uses the link to find your site
3. Off-line promotion – where hard copy newsletters, press releases, adverts, business cards, sponsorships etc. are used to drive traffic to the site by means of entering the URL directly into the browser
If your goal is simply to generate subscribers to an ezine (electronic newsletter), then the cost per subscriber can be greatly reduced by using the offer of a report or article in return for subscribing. A word of caution here: you need to be careful about anti-SPAM legislation, especially if your subscribers are in the USA.
Establishing your website is not simply a matter of throwing a fancy design and a few pictures online. Neither is your website just an electronic brochure. It needs thought, planning and a management strategy.
So Now You Have a Website What Next - To learn more about this author, visit James Yuille's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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