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Are you a gold-plated employer?

Guest post by: Kool Results

Article Overview: Are you an employer of choice? Do employees seek you out to work for you? What’s your reputation out there in the work place? The type of question likely to be asked by an interviewee today is, “Why would I want to work for you?” I was sitting on an interview panel the other day and a candidate asked just this question. The unthinkable had been asked! But staff are in a much more commanding position today and you have to be prepared to sell your company to them. Despite the Global Financial Crisis, here in Australia there seems to be plenty of work about. Individuals can be choosy about where they work and for whom. So what is it they are looking for and can you satisfy their demands?

Are you a gold-plated employer?

What's in it for me?

It may be time for you to think differently about what your company is offering. Are you immersed in company branding and values to such an extent that you lose sight of the bigger picture? An interviewee will consider the culture of your organisation but his focus will be on a different set of criteria: • What career development will I be offered?

• How does the company look after their employees?

• Do they really value them?

• What's this company's reputation out in the workplace as an employer of choice?'

What's in it for me is the bottom line for the candidate!

Have a look at your interview processes. Maybe invite someone onto the panel who will be working with the candidate. They will be able to assess the candidate's ability to fit in, and provide a refreshing insight of the company. Or get a person in who is independent of the organisation to help you with the recruitment process. He or she will provide a frank and unbiased assessment which you can consider and which may force you to reassess how your company operates.

I can hear you asking "That's all very well for the candidate, but what's in it for me, the employer?"

Firstly, the interview is a great opportunity for you to promote your business. You should be proud of what you do and assured that your company is the best to work for. Secondly, if this person is good, then you want them working for you, and not for the opposition! Regard the interview process as a two way conversation to share information, not as a grilling session.

Once you have employed someone, how do you look after your staff? Do you continue to engage them after you've sold them the job? Will their work challenge them and motivate them? Can you continue to offer them opportunities to grow? You must have in place procedures which address all these issues and map out a clear career path.

It's not just Generation Y who are looking for work-life balance. Many mothers returning to work want to be fulfilled in their jobs, but are looking for flexibility. Increasingly, men play a larger part in running a household, so they, too, are looking for understanding and tolerance.

Attitudes to work have changed. It is no longer just about the money or the career. So you need to change too and refocus your business priorities if you want the best outcomes. With a satisfied employee you have a motivated and happy worker keen to contribute to the success of the business.

You've got the win-win outcome you wanted!

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Article Tags: recruitment, selection



Related Forum Posts
Re: Tips for Small Business HR Services - Maybe atleast inform the employee what the employer expects from him and vice versa. Any relationship filled with expectations most especially high and unreasonable expectations eventually ends sour. If the employee does not fit the expectations of the employer you can either initially try to assess the employee during the interview stage if he does not fit the bill then look for another. But if ever you see the potential for improvement in that employee GT is right, training should be provided. With that every end is aware of the expectations surrounding the job.
Walmart ie ASDA uk - Hi there, Quite often I ask the staff, if they like to work at ASDA? Are you happy. So far I always had a good response. I do my regular shopping there. On my next visit I will ask a cross section of people about their working relationship with their employer. I don't know, what percentage of senior staff is from Walmart, USA. I believe it is important to have an excellent working relationship with your employer. Sometimes management has a lot to answer for. Kindest Regards Beat "Unlock People's Potentials!"
Any Sales Instructions from company? - Did your new employer give you any direction or pointers to follow? How are others in your line of work going about doing this?
Re: Training and Self Development - A modest investment in training and development programs can produce significant returns for you as an employer by indicating that your employees are crucial, which in turn builds employee loyalty.
Two women running a business - Hello, all New to the Forums. Was going to spend a few days lurking before dipping my toe in the water, but decided, what the heck, why not dive right in. I also don't think it matters if its two women or two men running a company - it depends on *who* the person is. Hire someone who brings needed strengths to the company, and make sure they have compatible interests with yours. Some women might butt heads with you - but then again so might some men. It's down to individuals, really. I used to butt heads with a woman who was my employer in a small publishing firm... but I think it was all down to poor communication - on both our parts, unfortunately!


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