Connoisseur or lay person?
Connoisseur or lay person?
You don’t go to a plumber, or a solicitor. And you don’t spend weeks surfing the internet to see if you can find answers to cure the tooth ache yourself.
So why is it so many of us shy away from engaging a specialist when it comes to our own business? The answer comes down to money. We are not prepared to invest. We try to do it ourselves, and end up spending more of our time, and therefore more of our earning potential, on resolving a problem in which we have no expertise. It is more efficient and productive to use a specialist.
I am an “ideas” person. I talk to people, the light bulb goes on, and I am up and running. But if you ask me to articulate this on paper I come unstuck. So I engage others to write my promotional material in half the time it would take me.
When you set up your own business, be realistic. Specialise in the area where your strengths are, and then you can market yourself to the people who are most interested in you. Target your ideal client. Be specific. Drill right down to age, sex, niche market, geographical spread. Then you can work out a successful marketing strategy.
Maybe you are in your late forties and fifties, well-qualified, but are fed up with what you are doing. You approach me because you want to take the plunge and strike out in a different direction. Perhaps you are a surveyor, but want to take over a franchise selling health drinks. There is no reason why you should not succeed, as long as you follow a few simple steps.
Conduct a thorough analysis of the idea or project. Draw up a SWOT – Strengths, Weaknesses, Opportunities, and Threats. To be effective, a SWOT needs to be based on accurate information. Research your idea on the internet, from books in the library, and from current business articles. Seek an unbiased opinion. Consult with specialists in this particular area. Engage a lawyer to check any legal contracts and to give you infallible advice.
This will enable you to create a solid foundation upon which to build your business. By using a specialist you are getting out of your own head space. Pitfalls and obvious obstacles can be pointed out to you. You start to think outside the box.
Once you have this base, you are ready to launch yourself into the market place as a specialist. Find your point of difference. This is what will attract others to you and your product, and give you the edge over the competition.
By Julianne Kuhlmann
Personal & Leadership Coach
Kool Results
"Putting You First"
Personal & Business Coaching, Leadership Development, Individual Training Programs,Work/life balance, Mentoring & Induction, Organisational performance
Email: info@koolresults.com.au Web: www.koolresults.com.au
Connoisseur or lay person - To learn more about this author, visit Julianne Kuhlmann's Website.
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What happens if you have a tooth ache? You go to a dentist. He fixes the problem, or perhaps sends you to a periodontist, or an orthodontist for further treatment. You go to a specialist in the field of dentistry.
You don’t go to a plumber, or a solicitor. And you don’t spend weeks surfing the internet to see if you can find answers to cure the tooth ache yourself.
So why is it so many of us shy away from engaging a specialist when it comes to our own business? The answer comes down to money. We are not prepared to invest. We try to do it ourselves, and end up spending more of our time, and therefore more of our earning potential, on resolving a problem in which we have no expertise. It is more efficient and productive to use a specialist.
I am an “ideas” person. I talk to people, the light bulb goes on, and I am up and running. But if you ask me to articulate this on paper I come unstuck. So I engage others to write my promotional material in half the time it would take me.
When you set up your own business, be realistic. Specialise in the area where your strengths are, and then you can market yourself to the people who are most interested in you. Target your ideal client. Be specific. Drill right down to age, sex, niche market, geographical spread. Then you can work out a successful marketing strategy.
Maybe you are in your late forties and fifties, well-qualified, but are fed up with what you are doing. You approach me because you want to take the plunge and strike out in a different direction. Perhaps you are a surveyor, but want to take over a franchise selling health drinks. There is no reason why you should not succeed, as long as you follow a few simple steps.
Conduct a thorough analysis of the idea or project. Draw up a SWOT – Strengths, Weaknesses, Opportunities, and Threats. To be effective, a SWOT needs to be based on accurate information. Research your idea on the internet, from books in the library, and from current business articles. Seek an unbiased opinion. Consult with specialists in this particular area. Engage a lawyer to check any legal contracts and to give you infallible advice.
This will enable you to create a solid foundation upon which to build your business. By using a specialist you are getting out of your own head space. Pitfalls and obvious obstacles can be pointed out to you. You start to think outside the box.
Once you have this base, you are ready to launch yourself into the market place as a specialist. Find your point of difference. This is what will attract others to you and your product, and give you the edge over the competition.
By Julianne Kuhlmann
Personal & Leadership Coach
Kool Results
"Putting You First"
Personal & Business Coaching, Leadership Development, Individual Training Programs,Work/life balance, Mentoring & Induction, Organisational performance
Email: info@koolresults.com.au Web: www.koolresults.com.au
Connoisseur or lay person - To learn more about this author, visit Julianne Kuhlmann's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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