United, we stand. Divided, we fall.

United, we stand. Divided, we fall.

Most of us need other people. Whether it is a good friend, a lover, or an astute business colleague, most of us need to maintain relationships with others.

In the work place, creating alliances with like minded people will provide you with support, and be a benefit in the future. But how do you go about establishing these relationships? Can you clearly get across what it is you are about?

Last week I was at a presentation given by David Griggs, a public speaking coach. One of the comments he made was particularly relevant to the work I do. He said, “The challenges of leadership today are greater than ever before. History tells us that in times of great turbulence and pressure, in times of complexity and uncertainty, that the great leaders who emerge are great communicators.”

So you have the opportunity to attend a networking function. You are there in the middle of the room, and someone asks the question, “What do you do?”

What is your answer? How do you respond? How do you use this opportunity to promote yourself?

David Griggs suggests that we need to “think outside the box”. Instead of beginning a sentence with the word “I”, or “I am just a …..” or “I have a …..” turn it around. Start with a question, and introduce the word “you”.

“Do you find yourself struggling with your staff?” or “Do you find it difficult to communicate your message?”

Then you can introduce yourself emphatically. “My company can help you solve these problems, because we specialise in…”

When you are developing your new business how do you get your message out there? We all use the tools of advertising, but what else can we do? It is important to cast your net widely. Speak to lots of people about what you are doing. Start synergy building. Look for support from others. They may not be clients themselves, but, potentially, they could refer work to you in the future.

Building these relationships, and then maintaining them, is the key to raising awareness of your business.

I ran a workshop for journalists recently. After the session, several practical lessons were learnt. Some participants had forgotten to bring with them their business cards. Others had failed to collect any at all during the session. One woman couldn’t get to hers easily, as they were at the bottom of her bag.

Small points, but all relevant if you are trying to market yourself well.

So what do you need to do next?

I look forward to sharing in your ideas, and moving forward together.

By Julianne Kuhlmann Personal & Leadership Coach Kool Results "Putting You First"

Personal & Business Coaching, Leadership Development, Individual Training Programs,Work/life balance, Mentoring & Induction, Organisational performance Email: info@koolresults.com.au Web: www.koolresults.com.au



United, we stand. Divided, we fall. - To learn more about this author, visit Julianne Kuhlmann's Website.

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