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Investing In Yourself Pays Off

Written by: Lorraine Pirihi

Article Overview: I had a new client who had been putting off investing in herself. She has spent thousands of dollars on her website, business cards and general 'stuff'. 'Mary' has a service business and did what many people in her industry do to 'get' business and end up burnt out and not very profitable. Within the first hour in our planning session, she realised she had been spending 80% of her time on 20% of her clients, who gave her 20% of her business. In other words she spent most of her time focussing on the least profitable clients.

Investing In Yourself Pays Off

I had a new client who had been putting off investing in herself. She has spent thousands of dollars on her website, business cards and general 'stuff'. 'Mary' has a service business and did what many people in her industry do to 'get' business and end up burnt out and not very profitable.

Within the first hour in our planning session, she realised she had been spending 80% of her time on 20% of her clients, who gave her 20% of her business. In other words she spent most of her time focussing on the least profitable clients.

Mary also discovered that she already had done the hard yards and could clearly see how she could easily quadruple her profits and work much less but only if she did the following:

1. Managed her time
2. Got fit and healthy
3. Stayed focussed
4. Said 'no'
5. Took consistent action
6. Delegated
and continued coaching

Imagine if she didn't 'find the money', where would she have been in the next few months? On the day I saw her she was extremely tired and irritable and on the verge of exhaustion.

So when you're in enough pain and realise you have to invest money into yourself, whether it's for your own well-being or business, don't make the excuse you 'don't have the money'. Ask yourself the question 'how can I find it?'.

Always look at where you want to be, not where you are now. You will always find the money when you want to do something badly enough.

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Article Tags: business cards, consistent action, excuse, exhaustion, focussing, money, profits, service business, thousands of dollars, verge, website business



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