Look After Your Clients and They Will Look After You

Why are you in business? Hopefully you enjoy what you do, however is it because you want to make money so that you can have, be and do more in your life?

Who pays you? Your clients do and never forget that. Unfortunately many business owners do. They take your money and then vanish off the face of the earth. And if you do hear from them you know they are only trying to sell something or business is not going well. The silly thing is, if you look after the hand that feeds you, they will look after you.

Keep in regular contact with your clients, particularly the top 20% (both current and past) who have provided you with the most income.

Still keep in touch with the others via newsletters etc. However the top 20% of very special clients need extra attention.

A monthly "how's things?" call. Find out how life is treating them, without expecting to sell anything.

Send the occasional gift ... a book, CD, movie tickets. Thank them for their business.
When special times of the year occur send them a Christmas Hamper, New Year's Calendar, Easter eggs at Easter. Little things which show you care.

Whatever you do don't send an invoice in a card... this is exactly what I received one Christmas from a printer whom I had spent thousands of dollars with. I immediately took my business elsewhere.

When you get referrals, reward the referee with a thank you card or gift.
Do what most people in business don't do. You will be amazed that if you consistently (that is the key word here) make the extra effort, you will continue to get repeat business or more referrals.
And to do all of this you need to learn how to get organised, manage your time and yourself as effectively as possible. You must have systems so you can streamline your processes.

The Final Word

There is plenty of business around, however most people spend heaps of time chasing it, take the money and run off to the next person. Yet it would be so much easier to look after what you already have. (And the same applies to your personal life.)


Look After Your Clients and They Will Look After You - To learn more about this author, visit Lorraine Pirihi's Website.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
The promiscuity paradox
	Marketers of all stripes are discovering that acquiring a reputation and permission to market to people isn't as expandable as they might hope.
Viewpoint of outgoing clients - Impact Study of the Zakoura Microcredit Program
	On the whole, the program was viewed positively, even by clients who had left it. It may be noted that for 32.8% of them, the loan was considered easy to reimburse, but the loan amount was believed to be too small t...
The Ultimate Source for Marketing Information
	The question is, do your clients really want what you are offering? Are you meeting their needs and helping them with the issues that are most important to them?
Enclose 2 Business Cards
	Put two of your business cards in everything you mail out.
How to Work Exclusively with Ideal Clients
	It’s no secret that as a business owner, you want to attract more clients to your business. And you want to attract clients that are the best fit for your business.

---

Related Forum Posts
	Re: Who Did You Learn Most From and Why?
	Coaching Women vs. Males
	Internet Marketing is the best business in the world
	Re: Email Etiquette
	Email Etiquette
	Awesome Topic!
	20% increase
	Different Hats