Look After Your Clients and They Will Look After You
Look After Your Clients and They Will Look After You
Who pays you? Your clients do and never forget that. Unfortunately many business owners do. They take your money and then vanish off the face of the earth. And if you do hear from them you know they are only trying to sell something or business is not going well. The silly thing is, if you look after the hand that feeds you, they will look after you.
Keep in regular contact with your clients, particularly the top 20% (both current and past) who have provided you with the most income.
Still keep in touch with the others via newsletters etc. However the top 20% of very special clients need extra attention.
A monthly "how's things?" call. Find out how life is treating them, without expecting to sell anything.
Send the occasional gift ... a book, CD, movie tickets. Thank them for their business.
When special times of the year occur send them a Christmas Hamper, New Year's Calendar, Easter eggs at Easter. Little things which show you care.
Whatever you do don't send an invoice in a card... this is exactly what I received one Christmas from a printer whom I had spent thousands of dollars with. I immediately took my business elsewhere.
When you get referrals, reward the referee with a thank you card or gift.
Do what most people in business don't do. You will be amazed that if you consistently (that is the key word here) make the extra effort, you will continue to get repeat business or more referrals.
And to do all of this you need to learn how to get organised, manage your time and yourself as effectively as possible. You must have systems so you can streamline your processes.
The Final Word
There is plenty of business around, however most people spend heaps of time chasing it, take the money and run off to the next person. Yet it would be so much easier to look after what you already have. (And the same applies to your personal life.)
Look After Your Clients and They Will Look After You - To learn more about this author, visit Lorraine Pirihi's Website.
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Why are you in business? Hopefully you enjoy what you do, however is it because you want to make money so that you can have, be and do more in your life?
Who pays you? Your clients do and never forget that. Unfortunately many business owners do. They take your money and then vanish off the face of the earth. And if you do hear from them you know they are only trying to sell something or business is not going well. The silly thing is, if you look after the hand that feeds you, they will look after you.
Keep in regular contact with your clients, particularly the top 20% (both current and past) who have provided you with the most income.
Still keep in touch with the others via newsletters etc. However the top 20% of very special clients need extra attention.
A monthly "how's things?" call. Find out how life is treating them, without expecting to sell anything.
Send the occasional gift ... a book, CD, movie tickets. Thank them for their business.
When special times of the year occur send them a Christmas Hamper, New Year's Calendar, Easter eggs at Easter. Little things which show you care.
Whatever you do don't send an invoice in a card... this is exactly what I received one Christmas from a printer whom I had spent thousands of dollars with. I immediately took my business elsewhere.
When you get referrals, reward the referee with a thank you card or gift.
Do what most people in business don't do. You will be amazed that if you consistently (that is the key word here) make the extra effort, you will continue to get repeat business or more referrals.
And to do all of this you need to learn how to get organised, manage your time and yourself as effectively as possible. You must have systems so you can streamline your processes.
The Final Word
There is plenty of business around, however most people spend heaps of time chasing it, take the money and run off to the next person. Yet it would be so much easier to look after what you already have. (And the same applies to your personal life.)
Look After Your Clients and They Will Look After You - To learn more about this author, visit Lorraine Pirihi's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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